Le Vin 2.0 2011
My experience of #levin20 includes many great presentations, my embarassingly late night train to Paris, and the daylight robbery of a museum.
- So I'm back from Le Vin 2.0 in Paris. It was a great conference, even better than last year. While the number of wine producers present seemed low (like the first year), I was incredibly encouraged by the participation of the interprofessions, several large commercial outfits, and many journalists. Listing is always dangerous because the people I don't list feel left out but, off the top of my head, we had Bettane & Desseauve, Le Figaro, Guide Hachette, Intermarché, Vente-Privée, Sud de France, InterRhone, Region Champagne Ardenne, and many many more sitting in the audience or on the panels. So a pretty influential crowd. The ideas that start here can definitely cause some ripples in the rest of the wine world.
In brief, I'd say that everybody brought their A game. Robert Joseph presented brilliantly on oenotourism and consumer psychology. Marc Roisin gave a stand out performance that was just provocateur enough to get people talking. Those will probably each get their own posts soon. Everybody else was good too. I'm very sad my train came in three hours late so I only caught the end of Desseauve's presentation on his activities in China and I totally missed Sud de France and James de Roany. The latter apparently gave a really unique presentation of "consumer terroirs" that took a sociological approach to studying consumers as having a terroir that is of equal importance to our wines' terroirs. Nerd heaven. I hope the video turns up soon.
For now, here are some of my favorite tweets from the conference: We talked about tourism
We talked about modern wine consumers
We shared pearls of wisdom







