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Le Vin 2.0 2011

My experience of #levin20 includes many great presentations, my embarassingly late night train to Paris, and the daylight robbery of a museum.

  1. So I'm back from Le Vin 2.0 in Paris.  It was a great conference, even better than last year.  While the number of wine producers present seemed low (like the first year), I was incredibly encouraged by the participation of the interprofessions, several large commercial outfits, and many journalists.  Listing is always dangerous because the people I don't list feel left out but, off the top of my head, we had Bettane & Desseauve, Le Figaro, Guide Hachette, Intermarché, Vente-Privée, Sud de France, InterRhone, Region Champagne Ardenne, and many many more sitting in the audience or on the panels.  So a pretty influential crowd.  The ideas that start here can definitely cause some ripples in the rest of the wine world. 

    In brief, I'd say that everybody brought their A game.  Robert Joseph presented brilliantly on oenotourism and consumer psychology.  Marc Roisin gave a stand out performance that was just provocateur enough to get people talking.  Those will probably each get their own posts soon.  Everybody else was good too.  I'm very sad my train came in three hours late so I only caught the end of Desseauve's presentation on his activities in China and I totally missed Sud de France and James de Roany.  The latter apparently gave a really unique presentation of "consumer terroirs" that took a sociological approach to studying consumers as having a terroir that is of equal importance to our wines' terroirs.  Nerd heaven.  I hope the video turns up soon.

    For now, here are some of my favorite tweets from the conference:
  2. We talked about tourism

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  4. vincentpetre
    #levin20 Jacques Berthomeau souhaite une offre #winetourism de grande qualité, pas uniquement un coin de bar et 2 bouteilles.
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  6. We talked about modern wine consumers

  7. robertjoseph
    #levin20 now Sylvain Dade of Sowine saying survey shows most French say they're beginners re wine & need info before buying
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  8. Figaro_Avis_Vin
    Le consommateur vin d'aujourd'hui est hyperinformé, hyper relié et veut de la transparence. Il est occasionnel et peu fidèle #levin20
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  9. Figaro_Avis_Vin
    Les conseils de l'entourage restent primordiaux pour le vin. D'où l'intérêt et l'importance des réseaux sociaux #levin20
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  11. Isabelle_Spiri
    Merci @robertjoseph pr faire passer le message ac humour. Le consommateur veut du plaisir. Pas la tronche du vigneron format A4. #levin20
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  12. Oenovino_
    @robertjoseph, des superbes initiatives pour connaître le goût des conso et leur proposer des vins qui leur feront plaisir #levin20
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  13. MonVigneron
    @VickyWine "Il est important de se positionner sur des sites hors vin pour faire connaitre son vignoble" #levin20
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  14. We shared pearls of wisdom

  15. MonVigneron
    Ca vous fait la même impression bizarre quand vous entrez dans un caviste ou dans un sex shop? :-) #levin20
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  16. Figaro_Avis_Vin
    Dans la Napa Valley les vignobles envoient des newsletters régulières et ont des clubs de 1500 membres. Et en France ? Heu... #levin20
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  19. Oenovino_
    Quelle info indispensable pour un site mobile de vigneron : un plan d'accès, une page de contact et basta ! @mcroconell #levin20
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  20. robertjoseph
    #levin20 Marc Loisin: if there's a product or service that isn't on Google (no one has written about) I'm not going to buy it
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  21. sowine
    La stratégie du moindre clic et la nécessité de contenus spécifiques sur les mobiles #levin20 by Ryan O'Connell
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  22. MonVigneron
    @mroconnell : "Ne pas oublier qu'un site web ou mobile est avant tout un outil pour les internautes, pas une oeuvre" #levin20
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