How do you put a value on design?
An interesting conversation about the value of design and how to charge for it between Pat Dryburgh and Geoff Teehan.
@tomcreighton I couldn't disagree more. This is the exact problem we discussed earlier: design is not a deliverable. + @gt
@patdryburgh Are output and deliverables the same thing? I would argue not. + @gt- @gt I still charge by time, but factor value into the cost of that time. + @tomcreighton
@patdryburgh @tomcreighton if I can solve a problem in minutes is it less valuable then if I spent months?- @patdryburgh @tomcreighton Outcomes, not deliverables.Otherwise,you're incentive is 2 build stuff, when in fact,a simpler solution may exist
- @patdryburgh I hear that, it's noble, but subconsciously it's going limit your willingness to explore ideas that don't involve making shit.
- @patdryburgh I recall a story where an agency was asked to create a campaign & site to sell themepark tickets. They sold them on craigslist.
- @patdryburgh They understood and agreed upon the desired outcome and value and they conceived of an idea to achieve it that req little time
- @patdryburgh the client was willing to pay $X dollars to sell them, whether or not it involved building a site or selling them on craigslist
- @patdryburgh time or effort had nothing to do with it. The only thing that mattered was achieving the desired outcome.
- @patdryburgh last thing I promise. This is an amazing source of info on the matter. Life changing. verasage.com/index.php/Main…
- @patdryburgh I lied - this was the page I was looking for: verasage.com/index.php/comm…
- @patdryburgh Measuring value by time is like plunging a ruler into your oven to determine its temperature...
- @patdryburgh ...Value is based on results created for the customer, not the time it takes you to do something. @ronaldbaker wrote that.
- @patdryburgh If the plumber finishes the job in 30 secs I don't expect to pay him for 30secs worth of work.
- @patdryburgh We'd both agree up front what my desired outcome is and agree on what price I'm willing to pay. so yes.
