Reaction to the Colorado theater shooting

Some tweets are pitch perfect, others rank a little insensitive.

  1. Celeb Boutique is catching a great deal of flack for tweeting " #Aurora is trending, clearly about our Kim K inspired#Aurora dress. 
  2. You are disgusting RT @celebboutique #Aurora is trending, clearly about our Kim K inspired #Aurora dress ;) Shop: celebboutique.com/aurora-white-p…
  3. And also another very dark day in the war on stupid. RT @celebboutique #Aurora is trending, clearly about our Kim K inspired #Aurora dress
  4. Wow. You guys are disgusting. “@celebboutique: #Aurora is trending, clearly about our Kim K inspired #Aurora dress"
  5. The insensitive tweet from @celebboutique has been taken down, and has been replaced one claiming they "didn't check the trend." #Aurora
  6. Enjoy your job search (via @kayhanley ) RT @celebboutique #Aurora is trending, clearly about our Kim K inspired #Aurora dress ;)
  7. Unbelievable "@celebboutique: #Aurora is trending, clearly about our Kim K inspired #Aurora dress ;) Shop: celebboutique.com/aurora-white-p…"”
  8. Wondering if @kimkardashian will comment on @celebboutique using her name for the worst PR tweet of 2012. #aurora http://pic.twitter.com/RTzYMFlb
  9. Huh. @celebboutique uses 6 tweets to apologize for its ignorance about the #Aurora, and in the middle of it, RTs "Its a fabulous friday"?
  10. The company responded by pulling the tweet and apologizing -- profusely. No word on Twitter yet from Kim Kardashian.
  11. We didn't check what the trend was about hence the confusion, again we do apologise.
  12. We are incredibly sorry for our tweet about Aurora - Our PR is NOT US based and had not checked the reason for the trend, at that time our
  13. social media was totally UNAWARE of the situation and simply thought it was another trending topic - we have removed the very insensitive
  14. tweet and will of course take more care in future to look into what we say in our tweets. Again we do apologise for any offense caused
  15. Some in the sports world are feeling a personal loss. 
  16. Words are useless. Guns more so. If you ever had any interaction with @JessicaRedfield, you know the world is much worse off without her.
  17. @JordanGhawi Jessica interned for us for a few months. She was a wonderful, bright, talented woman. If there is ANYTHING we can do, just ask
  18. More response from athletes

  19. So u telling me I can't even feel safe at the movies now!!? SMH. My prayers goes out to all the families involved in Aurora, Colorado.
  20. Its just not fair that innocent people have to lose their lives over someone's selfish stupidity acts! My stomach is hurting over this
  21. My thoughts go out to the souls lost in Aurora Colorado last night. Not gonna lie. I am kinda nervous to go to the movies.
  22. Chefs are also reacting to the news

  23. My heart and prayers go out to all the victims and families in Aurora, Colorado this morning.

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Michelle Maltais

Journalist at LA Times, tech blogger/part-time geek, word nerd, desert rat

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