Business Wire Meet the Richmond Media

Business Wire breakfast and panel discussion with Richmond editors and reporters. Speakers * Scott Bass, News Editor, Style Weekly * Rachel DePompa, Richmond Reporter, NBC12 * Gregory Gilligan, Business Editor, Richmond Times-Dispatch * Susan Winiecki, Editor in Chief and Associate Publisher, Richmond Magazine, RHome and RBride Moderator * Jon Newman, The Hodges Partnership

  1. News Editor Scott Bass (@scttbass) is on a media panel this morning, sponsored by Business Wire, moderated by @jonnew. To follow: #RVAmedia
  2. About to be a tweeting panelist for Business Wire DC ....talking social media. #RVAmedia
  3. Every day. It is becoming the best way to reach me.@PhilipRVA: @RachelDePompa how often do you get story ideas from social media? #rvamedia"
  4. #pr folks: stop mass emailing reporters. They're getting ticked and making fun of you. #rvamedia
  5. "Social media most valuable tool, provides instant feedback and breaks news." - @RachelDePompa #rvamedia at Ramada Plaza
  6. Rachel DePompa later mentioned that a random citizen sent her a story lead via direct message on twitter.
  7. Style Weekly site set for redesign this spring, says Scott Bass, news editor, at #rvamedia. "We feed off (blogs) to do our job better."
  8. @RachelDePompa says twitter is great tool b/c provides instant feedback. #rvamedia #rva
  9. What's the current role of the press release? @RichmondMag says it must be well-written and provide basic info #rvamedia
  10. RT @miketoner: Susan with @RichmondMag can now act on daily news tips because of social media and online readers are important #rvamedia
  11. Susan with @RichmondMag calls the press release "just the beginning of the conversation" #rvamedia
  12. attaching press releases to emails is not a good idea especially if @RachelDePompa is checking it on her phone #rvamedia
  13. The "rules" and attitudes for exclusives and embargoed info differ according to media outlets and PR people #rvamedia
  14. News conferences can be a little like news releases ... a little dated and not personal. #rvamedia
  15. Reporters hate asking Qs at press conferences. Let's the competition know what their angle is. #rvamedia
  16. PR people need to think visually. Avoid the grip-and-grin, says Greg Gilligan, RTD biz editor. "Tie economy to local stories." #RVAmedia
  17. "Journalists are doing more to feed with less to feed the beast." #rvamedia
  18. If you want in a media outlet, read/watch it on a regular basis. #rvamedia
  19. PR people ... Do your homework before you pitch. Understand your reporter. Know the media outlet. #rvamedia

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Michael Toner

SEO and Digital Strategy with Business Wire; A Berkshire Hathaway Company. http://www.businesswire.com

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