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Tue, Nov 01 2011 17:34:09

#TagChat w/ Roger Marquis November 1, 2011

Transcript of this week's #TagChat covering 2D Barcode metrics.

  1. microsofttag
    Microsoft Tag@microsofttag
    Hello all! I’m excited to welcome Roger Marquis of undefined as our first guest on #TagChat !
    Tue, Nov 01 2011 15:58:31
  2. microsofttag
    Microsoft Tag@microsofttag
    To participate, follow the #TagChat hashtag and make sure to include the hashtag in your own tweets as well
    Tue, Nov 01 2011 15:59:07
  3. pamtxtrainer
    PB Coleman@pamtxtrainer
    RT @microsofttag: Hello all! I’m excited to welcome Roger Marquis of undefined as our first guest on #TagChat !
    Tue, Nov 01 2011 15:59:58
  4. truemc
    Stephanie True Moss@truemc
    @microsofttag Hey all, I'm joining you for #TagChat looking forward to chatting with @r_marquis
    Tue, Nov 01 2011 16:00:45
  5. msPartner
    Microsoft Partner @msPartner
    Today's topic on #TagChat will cover the 2D barcode space & metrics for success ^KT
    Tue, Nov 01 2011 16:04:49
  6. microsofttag
    Microsoft Tag@microsofttag
    Today we are covering metrics for #QR and #MSTag campaigns. Let me first give you a quick intro to Roger Marquis @r_marquis #TagChat
    Tue, Nov 01 2011 16:00:14
  7. microsofttag
    Microsoft Tag@microsofttag
    Roger Marquis is founder of 2D Barcode Strategy #TagChat
    Tue, Nov 01 2011 16:00:40
  8. microsofttag
    Microsoft Tag@microsofttag
    Roger consults brands and agencies on how to develop effective 2D-based advertising or promotional campaigns #TagChat
    Tue, Nov 01 2011 16:01:05
  9. microsofttag
    Microsoft Tag@microsofttag
    He has over 20 years of strategic marketing experience, working at major global brands and his own company, True Wind. #TagChat
    Tue, Nov 01 2011 16:01:35
  10. microsofttag
    Microsoft Tag@microsofttag
    You can contact Roger at roger@undefined and his blog can be found at 2d-barcodestrategy.com #TagChat
    Tue, Nov 01 2011 16:02:00
  11. r_marquis
    Roger Marquis@r_marquis
    Nick, thank you the introduction, glad to participate #tagchat #TagChat
    Tue, Nov 01 2011 16:03:38
  12. microsofttag
    Microsoft Tag@microsofttag
    Q1: First let’s start with a couple high level questions: What are the most common mistakes you see made with 2D barcodes? #TagChat
    Tue, Nov 01 2011 16:04:19
  13. r_marquis
    Roger Marquis@r_marquis
    The most common mistakes with 2D barcode campaigns, in no particular order, include: #TagChat
    Tue, Nov 01 2011 16:04:55
  14. r_marquis
    Roger Marquis@r_marquis
    No call-to-action in regard to code #TagChat
    Tue, Nov 01 2011 16:05:06
  15. r_marquis
    Roger Marquis@r_marquis
    No information to help understand code and how to scan it #TagChat
    Tue, Nov 01 2011 16:05:15
  16. r_marquis
    Roger Marquis@r_marquis
    No value being delivered via code scan resolve #TagChat
    Tue, Nov 01 2011 16:05:27
  17. r_marquis
    Roger Marquis@r_marquis
    No alternative for feature phone users #TagChat
    Tue, Nov 01 2011 16:05:35
  18. r_marquis
    Roger Marquis@r_marquis
    No testing to verify code works correctly #TagChat
    Tue, Nov 01 2011 16:05:51
  19. r_marquis
    Roger Marquis@r_marquis
    These would be the most common mistakes #TagChat
    Tue, Nov 01 2011 16:05:59
  20. r_marquis
    Roger Marquis@r_marquis
    To spur adoption, people often look only towards consumers and scan rates, but there's more to it than that #TagChat
    Tue, Nov 01 2011 16:07:00
  21. microsofttag
    Microsoft Tag@microsofttag
    Q2: What does the 2D barcode space need the most to really spur adoption? #TagChat
    Tue, Nov 01 2011 16:06:37
  22. r_marquis
    Roger Marquis@r_marquis
    The issue is three-sided between consumers, advertisers and code providers #TagChat
    Tue, Nov 01 2011 16:07:09
  23. r_marquis
    Roger Marquis@r_marquis
    On the consumer side, as the number of smartphones keeps increasing #TagChat
    Tue, Nov 01 2011 16:07:18
  24. r_marquis
    Roger Marquis@r_marquis
    so too will the number of consumers who are capable of scanning a code #TagChat
    Tue, Nov 01 2011 16:07:25
  25. r_marquis
    Roger Marquis@r_marquis
    Consumers must be repeatedly exposed to 2D campaigns that work and work well #TagChat
    Tue, Nov 01 2011 16:07:38

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