AgriChatUK "Food Labelling & Certification - Opportunities and Barriers for UK AG" Discussion 27/09/12
Hello and welcome to this week's #agrichatuk Q&A. Hope you can stay to the end, as there is a special Announcement :)- Your host this week is @FarmInKent and the #agrichatuk topic is 'food labelling & certification - opportunities & barriers for UK Ag'
- Q&A-how it works: Participation is the key! The questions chosen allow personal opinion & engagement on the topic with others #agrichatuk
- Q&A-how it works: Please post tweets with Q1, Q2 etc at the beginning depending on what you're replying to & always include #agrichatuk
- Q1 What are the pros & cons of being a certified? Does it help add value, pride, recognition. Or does it restrict & create hoops #agrichatuk
Q1 #agrichatuk in particular those certs that are industry recognised #freshproduce
@AgriChatUK We're raring to go! #AgriChatUK For us tonight its going to be all about #apps & QA data on the welly #needanappforthat
@GrowingDirect I’m here Carol, but also keeping one eye on the Field Marshall on #wartimefarm #AgriChatUK
Q1 What are the pros & cons of being a certified? #agrichatuk Being certified organic certainly adds value
Q1 #agrichatuk I'm sure being certified gives pride & value in the farming community. The pressure of maintaining could be stressful
@hanslope #AgrichatUK organic adds value but you suffer a knock on yield so when we are trying to boast production is it really worth it??- So are there many different organic labels? #agrichatuk there are but I think consumers just look for the word organic rather than specifics
- @Georgina_RPark Hi Georgina good to have to involved. Red Tractor will feature a lot tonight I'm sure #agrichatuk
- Q2a) Via @organicduck: Do too many certifications & labels (organic, free-range, Red Tractor, RSPCA) confuse the customer? #agrichatuk
- Q2b) If we simplified & reduced labels, what should be prioritised and why? Local/Red Tractor/organic/freedom foods etc? #agrichatuk
#agrichatuk 2 anyone 'in the business' they make sense+different standards required of each one(mostly)known.Probs too many for joe public.- Q1 #agrichatuk also the public, the buyers of produce, aren't aware. I asked the aerobic class about #redtractor - no-one had a clue, shame
@Agrichatuk #agrichatuk Q2 here's a Guardian article from 2yrs ago on how labels confuse - has situation improved? guardian.co.uk/environment/20…
Food labelling confuses ethical shoppers, says surveyWhich? poll reveals environmental labelling schemes hinder rather than help consumers opt for low-impact food guardian.co.uk, Shoppers wh...- @hanslope #AgrichatUK very true certification certainly opens markets and when consumers see it they know the standard to expect.
