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Tue, Dec 06 2011 17:21:24

Mobile & Creative at #MPEIS

Tweets about email creative, mobile email and user experience from the MediaPost Email Insider Summit: December 5-6, 2011

  1. meladorri
    To be clear, when I say "mobile email" I mean ONE version accessible in all environments, not a mobile-specific version/segmentation. #MPEIS
    Justine Jordan
    Tue, Dec 06 2011 12:39:57
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  2. meladorri
    +1 RT @davehendricks: Email *is* mobile now and in the future. You can't segment for mobile in email.
    Justine Jordan
    Tue, Dec 06 2011 12:43:49
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  3. LorenMcDonald
    Here's a link to the book that @meladorri mentioned - Mobile First http://ow.ly/7Qwp5 #mpeis
    Loren McDonald
    Tue, Dec 06 2011 12:25:12
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  4. Heidarsson
    Why optimize email for mobile if the site can't be easily browsed on a mobile device? #MPEIS
    GB Heidarsson
    Tue, Dec 06 2011 12:21:32
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  5. iamelliot
    #MPEIS not a fan of 'tick here to get mobile versions' - it should be one version that also works for mobile
    Elliot Ross
    Tue, Dec 06 2011 12:22:43
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  6. Emailblog
    On signups "People don't know what HTML is" @meladorri "People don't know what a browser is" @alexcwilliams keep it simple! #mpeis
    Emailblog
    Tue, Dec 06 2011 12:24:12
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  7. ryanpphelan
    Think about the fact that customers are considerate of thier data plan. So be aware @alexcwilliams #mpeis
    Ryan Phelan
    Tue, Dec 06 2011 12:16:24
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  8. andrewkordek
    at a certain point, you need to pick and choose what to focus on for mobile rendering #mpeis
    andrewkordek
    Tue, Dec 06 2011 12:13:30
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  9. ryanpphelan
    Are tablets a mobile device? Nope. #mpeis
    Ryan Phelan
    Tue, Dec 06 2011 12:06:24
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  10. iamelliot
    #MPEIS disagree - tablets are still 'mobile', just with more screen size
    Elliot Ross
    Tue, Dec 06 2011 12:07:17
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  11. iamelliot
    #MPEIS designing for tablets - still important to think about the touch interface vs. click, do just serving up desktop isn't always best
    Elliot Ross
    Tue, Dec 06 2011 12:08:04
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  12. ryanpphelan
    5x higher conversion rates seen from tablets than mobile (Wacarra Yeomans) #mpeis
    Ryan Phelan
    Tue, Dec 06 2011 12:07:39
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  13. iamelliot
    #MPEIS "Optimise your welcome stream for mobile, otherwise it's a bad impression from the start"
    Elliot Ross
    Tue, Dec 06 2011 12:11:30
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  14. iamelliot
    #MPEIS mobile email design: short content, people aren't reading long, let people get what they need quickly
    Elliot Ross
    Tue, Dec 06 2011 12:05:51
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  15. mostew
    Launching iOS apps from an Email by @alexcwilliams http://trndl.in/q9NYIV #mpeis
    mostew
    Tue, Dec 06 2011 12:04:53
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  16. YoussefTuffaha
    RT @LiveIntent: email is the number one thing that people do on smartphones. more smartphones = more email. #mpeis
    Youssef Tuffaha
    Tue, Dec 06 2011 12:04:51
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  17. martinlieberman
    Nothing is more frustrating for a consumer than wanting to follow through on a CTA and not being able to. @meladorri #MPEIS
    Martin Lieberman
    Tue, Dec 06 2011 12:01:50
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  18. davehendricks
    opens are growing in Mobile, but CTRs are lower and CCRs lower still. Has tons to do with landing pages formatted for desktops. #mpeis
    Dave Hendricks
    Tue, Dec 06 2011 11:53:32
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  19. ktrivunovic
    Considering context and content of message can drive the decision to make it mobile friendly or not. #mpeis
    Kara Trivunovic
    Tue, Dec 06 2011 11:53:15
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  20. LorenMcDonald
    Obvious?: In a mobile world, does the "from name" & subject line become the most important design #emailmarketing elements? #mpeis
    Loren McDonald
    Tue, Dec 06 2011 11:58:05
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  21. martinlieberman
    The best ways to get people to engage are to offer a reward, group validation, and shared values. #MPEIS
    Martin Lieberman
    Tue, Dec 06 2011 11:16:20
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  22. meladorri
    A clear CTA is crucial! RT @martinlieberman: Why do people engage? Because we ask them to. Too many email marketers forget to ask. #MPEIS
    Justine Jordan
    Tue, Dec 06 2011 11:13:40
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  23. meladorri
    Ken Greer reminds us that we send email to actual people with real lives. Why not provide them with an extraordinary experience? #MPEIS
    Justine Jordan
    Tue, Dec 06 2011 11:03:13
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  24. meladorri
    Moving from dry/boring content to amusing/silly in bite size snippets increased click through 6x for internet security newsletter #MPEIS
    Justine Jordan
    Tue, Dec 06 2011 10:41:11
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  25. meladorri
    Paragraphs of more than 4 lines of copy send readers looking for the delete button. Avoid the dreaded "wall of copy" @matty_caldwell #MPEIS
    Justine Jordan
    Tue, Dec 06 2011 10:37:10
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