Structured Content: Some Follow-Up
Our latest post, introducing the idea and importance of structured content, prompted some great feedback by two smart minds from the mobile and content strategy spheres.
Structured Content: An Overview | Meet ContentWhen we create content-whether it's a tweet, a blog post or a program description-we can no longer anticipate the default experience to b...- As usual, Dave Olsen set his gaze forward and articulated the challenge ahead.
@radiofreegeorgy the thing we're currently struggling with is how do we make intelligent content creation effortless.- @radiofreegeorgy e.g. not forcing people into silos & forms in a CMS to create content like an FAQ or event listing.
- Sara Wachter-Boettcher, the forthcoming author of "Content Everywhere" who wrote an article for A List Apart on future-ready content, chimed in with an idea on what's needed to progress:
@meetcontent @dmolsen This is an ongoing struggle, and it requires a shift in thinking. Fields that match chunks of meaning can help...- @meetcontent @dmolsen ...But that takes takes good content modeling by a person who's thinking about message AND who understands CMS users.
- @meetcontent @dmolsen ...Which is why I think content people should be all up on that challenge. No more leaving it to database folk!
- Olsen followed up...
- @sara_ann_marie @meetcontent what we're playing with is in-context editing that just happens to create intelligent content. (1/2)
- @sara_ann_marie @meetcontent we *really* want to avoid having to define things in a database or form fields. it's... ambitious :)
- Well said, all. Thanks for weighing in!
