- Day 1 - Workshops
- Looking forward to @mediafutureconf workshop this afternoon with @documentally @bilalr @olivia_solon and @evanslaurab #mfc12
- Meanwhile, anticipation was building on Twitter for Sean Gallagher's first interview since 'Twittergate'.
- Looking forward to being interviewed tomorrow @mediafutureconf in Dun Laoghaire about 2011 Presidential Election #mfc12
- @seangallagher1 @mediafutureconf Looking forward to seeing you, Apologising in advance for Twitter-related gags... =) #mfc12
- Tues 15th May 8.45 - Session One, Mastering the Art of the Story. Will McInnes was first to speak.

Culture Shock: the future of business is social - NixonMcInnesYesterday I had a great day at Media Future conference in Dublin bay. It's been amazing seeing the event grow and develop over the past f...- Good start at #mfc12, @willmcinnes an excellent speaker. "we must lead change, I believe we can do it, bring it on"!
- At @mediafutureconf & @willmcinnes is talking about purpose & meaning in relation to evolving business. #mfc12
- Documentally caught up with Matt Locke after the session and spoke to him about The History of Attention.
- Hugh Garry was fresh for his talk after going for a morning dip in the sea.
- An early morning swim in the Irish Sea to wake up the brain @ Royal Marine Hotel instagr.am/p/Kox-1SnxTO/










