Social media for charity PR pros
We have some most excellent PR interns at the Muscular Dystrophy Campaign, but they need to learn more about social media and how it can help them achieve their goals. This is the story of what I'm going to show them
Before I get to the resources and tips I would stress that social media is not something you bolt on at the end, how and when you use social media should be dictated by your overall communications strategy.
Sure, you can use it to enhance and capitalise on existing PR activity but it always works best when it is delivering your strategic objectives and, like all good communications, integrated across your organisation.If you spot social media being used in a silo, kick it down!
- I don't know everything (you're shocked aren't you) but I know how to ask for help
@medavep this is a v useful pres. about Twitter for charities by @rachelbeer slideshare.net/rachelbeer/twi…- Rachel chipped in on Twitter to say this presentation is pretty old now, but it is still a good intro for newbies I think
@medavep glad it's useful. There are lots of decks by charities at slideshare.net/nfptweetup- You can't talk social and charty without mentioning #nfptweetup, so here it is!
- And now, what is the most viral video in history?
‘KONY 2012′ Tops 100 Million Views, Becomes the Most Viral Video in History [STUDY]With more than 100 million views in six days, Kony 2012, a 30-minute documentary about Ugandan rebel leader Joseph Kony, has become the m...And what can charity PR social media pros learn from #Kony2012...lots! About sharing, call to actions, viral video, the importance of transparency and getting your facts straight. What does Charlie Brooker have to say?
- There has been tonnes and tonnes written about this, here is some of the better stuff I saw tweeted
The problem with Kony 2012The social media campaign to capture a Ugandan warload has generated huge support, but will liking the cause and buying the merchandise...
RT >> @care2frogloop Blog Roundup: Lessons from Kony 2012 Video Campaign ht.ly/1i8X7Q
Blog Roundup: Lessons from Kony 2012 Video CampaignIt's been close to two weeks since Invisible Children released it's "Kony 2012" video, which quickly spread across social networks, blogs...- Hopefully by now we all have some ideas of the ways tradtional PR and social media marketing are coverging. As increasingly people cosume their news thorugh social media. Here is some research (USA) that backs that up:
More from @pewresearch: Facebook users get news from family/friends, Twitter users from journalists: journ.us/wWkAeo (via @Poynter)
Facebook users get news from family & friends, Twitter users get news from journalists | Poynter.Today's annual report on the State of the News Media shows that new technologies really are pressing journalists to do much more with muc...- Huge report into media in USA concludes mobile devices add to people’s consumption of news - by @pewresearch pewrsr.ch/xJ5jGb
The State of the News Media 2011In 2011, the digital revolution entered a new era. The age of mobile, in which people are connected to the web wherever they are, arrived...- But what about some examples from the Muscular Dystrophy Campaign, well just this weekend this happened:
