Fresh Air's online Cyrano - An engagement + journalism must read
How one woman has made the daily events at Fresh Air become conversations online - Melody Joy Kramer web producer for NPR’s Fresh Air
- This started as a simple article written by Andrew Phelps of Nieman Journalism Lab and quickly became an example of how journalism can be married with engagement. Here's a brief Twitter discussion on the topic...
Meet @mkramer, the voice of @nprfreshair, one of the most important people working in public radio today. nie.mn/HsKtNv
MT @andrewphelps: Melody (@mkramer) is one of the few people in public media who engages the digital audience as a citizen, not an outsider.
.@mkramer "dislikes the Olympian detachment of so many 'institutional' Twitter accounts." Me, too. bit.ly/HsKtNw
As @mkramer transcribes interviews, writes for website... "every nugget that catches her ear" is Tumblr content. ow.ly/abqKk...- .@mkramer uses humor, creates personal (not institutional) connection for Fresh Air digital connection. ow.ly/absy0...
. @andrewphelps there are many talented social media pros in #pubmedia. We need to foster a culture of innovation to keep them.- .@ianhillmedia - There needs to be a much stronger marriage of engagement w/ #journalism. Former needs to be part of latter. @andrewphelps
- . @MCaputo_PIN @andrewphelps agreed, engagement + journalism is kinda what I get paid for, after all :) but...
- @MCaputo_PIN Reporters need mentors to encourage risk. But the real experts aren't in management. No one is pushing.
- . @mcaputo_pin @andrewphelps I'm here doing this - and I'm lucky - because KQED has made that culture change a priority.
- . @MCaputo_PIN @andrewphelps Yep, @NewsHour @Frontline @KPCC @KPBS @NPR @PBS @OPB @MPRnews @WBUR @WNYC etc. etc. etc. #pubmedia #innovators
