But Mayer really spoke about getting journalism away
from the "preaching on the mountaintop" approach to news and to, instead, embrace the act of storytelling as a two-way conversation.
She talked about how that means a redefinition of what it is that journalists do, even redefining the phrases that those in the newsroom might use, for example "covering the story."
Mayer doesn't discount the notion that a reporter must gather information at the scene of a news event or that a journalist must pour through records and conduct interviews as part of covering a story. Instead, Mayer insists that we expand the definition to one that includes the audience... what they need to know and how they might connect to that story.
Roger Gafke, RJI program development director, gave some of the highlights from Mayer's talk on Twitter: