"I'll Have What She's Having" -- learnings from Mark Earls
“I’ll have what she’s having” turns out the key mechanism behind the spread of all kinds of things through human populations: feelings, ideas and behavior.
Social Proof Is The New MarketingEditor’s note : This guest post is written by Aileen Lee , Partner at venture firm Kleiner Perkins Caufield & Byers , whe...- "The big question to ask when you're looking at a behavior, 'is it shaped by independent choice or social choice? Is it happening between the ears or between people?'"
- RSA - I'll Have What She's Having: Mapping social behaviourYou are welcome to link to, download, save or distribute our audio/video files electronically. Find out more about our open access licenc...
