#sxsw - 2012: Making the Real World Easier to Use

In this session, Dennis Crowley, Co-founder and CEO of foursquare, will have a conversation about how mobile technology is accelerating the social graph's move into the offline world, and how services like foursquare are taking this kind of augmented real-world exploration mainstream.

  1. The panelists on Twitter.
  2. Highlights from the #easyworld hashtag.
  3. >@dens: we thought we were going to be embarrassed. We were putting ourselves on the line. No idea it would take off like it did. #easyworld
  4. .@parislemon's voice is not as whiny as I had imagined. #sxswi #EasyWorld
  5. Every time new Facebook APIs come out, we look to see if it's something that Foursquare wants. - @dens #easyworld
  6. The problem with radar stuff is that it consumes people's batteries. We'll wait for the hardware to get better. #easyworld
  7. "Radar" feature is there to make your Foursquare experience easier. #EasyWorld
  8. Latitude is just dots on a map - you get more context with the fact that someone's at a bar with 5 other people. #easyworld
  9. If not careful with the community and framing, location apps can create uncomfortable experiences for some users #EasyWorld
  10. @Foursquare: Male / Female statistics - About 55% Male / 45% Female says, @dens at #sxswi #easyworld
  11. Foursquare is designed well accidentally - i.e. we show the Who's Here list. My dad tries to identify the people there. @dens #easyworld
  12. Foursquare, highlight, sonar, et al = technology as ice breaker. #sxsw #EasyWorld
  13. Foursquare starting to get good at sniffing out people's context and what they may be interested in - @dens #EasyWorld #SXSW
  14. Vision for Radar: help users guide through a location, The experience of friends recommending places to go in their cities #EasyWorld #SXSW
  15. Key Foursquare use case - scan the tips at a restaurant and find top user rated items, try them out - @dens #EasyWorld #SXSW
  16. Foursquare was always focused on making people's lives better. #easyworld

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Matthew Knell ✓

Now: @AOL Social Media Director / @paceuniversity tech mentor / teach @NYU / Before: @cafemom @mtv @jetblue @aboutdotcom / Views are my own / [email protected]

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