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The fall of the News of the World

The Sunday 10 July 2011 edition of the News of the World, a redtop tabloid newspaper and jewel in the crown of the Murdoch Press, was to be its last.

  1. On Monday 4 July, the Guardian - the UK's main centre-left newspaper - broke the story. The News of the World had already been accused of hacking the voicemail of various MPs and celebrities in search of dirt; the case had been chugging away in the national media for a while. But now there was evidence the paper had also hacked the voicemail of Milly Dowler, a schoolgirl murdered in 2002.
  2. Suddenly tabloid phone-hacking was no longer merely tawdry and intrusive: it was a national outrage. Various high-powered political figures expressed their disgust in the media...

  3. News of the World phone hacking scandal: Milly Dowler allegations 'appaling and repulsive'
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  4. ...and in Parliament. British politicians are used to seeing the Murdoch Press as a Sword of Damocles waiting to destroy their credibility over the slightest indiscretion, so they took full advantage of this opportunity to strike back.

  5. News of the World phone hacking: John Prescott: 'Milly Dowler hacking allegations are obscene'
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  6. Twitter users, meanwhile, took direct action, targeting the NotW's advertising revenue by guilt-tripping the paper's major advertisers in their droves. Here's a sample of the tweetstorm.
  7. sueperkins
    Dear @easyJet, will you be reconsidering your advertising spend with #notw given that we now know they hacked Milly Dowler's phone?
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  8. usernameerror
    Dear @gigsandtours, will you be reconsidering your advertising spend with #notw given that we now know they hacked Milly Dowler's phone?
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  9. bluerobbo69
    Dear @WW_UK, will you be reconsidering Weight Watchers' advertising spend with #notw given we now know they hacked Milly Dowler's phone?
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  10. denzil3009
    Dear @carpetright will you be reconsidering your advertising spend with #notw given that we now know they hacked Milly Dowler's phone?
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  11. Bigyoga
    Dear @CPWtweets, will you be reconsidering your advertising spend with #notw given that we now know they hacked Milly Dowler's phone?
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  12. K4Kaz
    Dear @GoneFairTrade, will you be reconsidering Cadbury's advertising spend with #notw given that we know they hacked Milly Dowler's phone?
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  13. DanRebellato
    Dear @Renault_UK, will you be reconsidering your advertising spend with #notw given that we know they hacked Milly Dowler's phone?
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  14. MarkHandSound
    Dear @Halifax_Online, will you be reconsidering your advertising spend with #notw given that we now know they hacked Milly Dowler's phone?
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  15. And guess what? It started to work.
  16. renault_uk
    Renault has no media advertising planned with NOTW, nor will it commit to any future activity, until the formal investigation is complete.
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  17. kumquatkid
    Ford to withdraw advertising from News of the World pending an investigation into allegations #NotW
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  18. As ever greater scrutiny was brought to bear on the beleaguered paper, more revelations came to light. It transpired that Milly Dowler's was not the only tragic death to have inspired a NotW phone-hack.
  19. McCann family spokesman's Clarence Mitchell 'phone hacked' by News of the World
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  20. More organisations distanced themselves from the paper.

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