Growth Hacking & Virality

...Stories and best practices from Growth hacking conference

  1. It's easier to get an active user to do a lot more than to get an inactive user to do anything. @eshmu #ghconf
  2. RT @hnshah: What we did right: Measure Things, Tested Things, Tried Things @chamath #ghconf
  3. RT @__tosh: Pattern of today: Focus on creating a great core product, activation & retention before you focus on referral. #ghconf
  4. RT @joonsookim: “To build a long-term sustainable company it is always, always about retention, not growth.” #ghconf #simontisminezsky
  5. using a 28 day cycle for reviewing your metrics elminates the noise of odd months @joshelman #ghconf #marketing #startup
  6. "if running a freemium model, you should be shooting for 1% of your user base to be premium" @eshmu #ghconf
  7. @Localytics mention by @ericflo at #ghconf in answer to "what are good 3rd party mobile analytics vendors?" cc @richardcipolla
  8. Question: read somewhere -80% of apps that are installed are used once, how to overcome hurdle? #ghconf
  9. Cannot test retention without a million users, so growth-retention-growth is usually the right formula for a consumer app. - panel #ghconf
  10. Sustinable growth always always always depends on retention. focus on a great product. fix leaks in your funnel, remove friction #ghconf
  11. “Culture wins every time. What you value is what you will achieve.” #ghconf @chamath
  12. Tip on navigting the line between spam & value based growth: Just ask yourself if it would hurt the brand #ghconf
  13. "Daily deals space is still new... 70% of purchases are made in own neighborhood." --Living Social CTO @abatalion #ghconf
  14. Still the funniest quote of the day: “Bankers are smart enough to be greedy but not smart enough to be useful.” #ghconf @chamath
  15. Tip: Create small autonomous teams that are hyper focused. -- @abatalion #ghconf
  16. Even if everybody on the team agrees on a change to improve the product it doesn’t mean it is effective. @mike_greenfield #ghconf
  17. A must read for growth hackers abt testing & experiments for conversion by Ron Kohavi @bing ow.ly/1PcskK #ghconf
  18. @mike_greenfield Human quantitive intuition is poor, thus why A/B tests are so important. #ghconf #abtesting
  19. Give people a decision at the very powerful moment right when they first sign up for your service. one of @hnshah's great tips at #ghconf
  20. Great blog..."@hnshah: Check out @seanellis's blog startup-marketing.com for his insights on startups, growth and marketing #ghconf"

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Raja Gopal

Co founder FanKave. Hi-tech marketing & strategy professional in silicon valley. carpe diem

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