ASUS's Sexist Twitter Gaffe

Compiled by @StephLauren

  1. The tweet that started the backlash, sent by ASUS from Computex 2012. The tweet has since been deleted.
  2. The rear looks pretty nice. So does the new Transformer AIO. #Computex2012 http://pic.twitter.com/ajafmuDk
  3. The response:
  4. Wow @ASUS, coming right on the heels of that awful NYT article where "Men invented the Internet." OK, I'll take my disposable $$ elsewhere.
  5. How sexist is tech? From @ASUS PR: "The rear looks pretty nice. So does the new Transformer AIO. #Computex2012 http://pic.twitter.com/JN5M5o9I"
  6. @ASUS hey Asus, do you not want women as customers or something? Not cool.
  7. Hi @ASUS, thanks for showing me what kind of company you are. Good to see transparency is one of your corporate priorities.
  8. New Sexist Level Unlocked: Expert RT @ASUS: The rear looks pretty nice. So does the new Transformer AIO. #Computex2012 http://pic.twitter.com/mrJKiVTz
  9. Everyone should probably screenshot this really sexist @asus tweet before they delete it and claim they aren't sexist: tgsm.us/Lsw0DC
  10. I'd like to say that @ASUS just lost me as a customer for this (twitter.com/ASUS/status/20…), but including Windows 8 already lost me.
  11. I think @asus will get heat for this status message. I was not amused. Glad I sold mine last week. ow.ly/blkhs (via @edbott)
  12. HOW TO KILL BRAND >> RT @ASUS: The rear looks pretty nice. So does the new Transformer AIO. #Computex2012 abr.gd/9g
  13. Whomever at @ASUS tweeted that really shouldn't be in marketing.
  14. Wow, ASUS poignantly shows why tech is an uphill battle for women: twitter.com/ASUS/status/20…
  15. ASUS apparently doesn't think women buy computers. Piggish in the extreme. RT @DrPizza This is absurd: twitter.com/ASUS/status/20…
  16. Later in the day, ASUS apologized.
  17. We apologise for the inappropriate comment on Twitter earlier. We will take steps to ensure this doesn’t happen again.

Did you find this story interesting? or comment as 18 already did!

Liked!

Mashable

Digital, social media, business, tech, entertainment and mobile news from Mashable.com, the top resource for web culture. Updates from @mashable staff.

Total views
137,224

Storify

@Storify