Audience reflects on the different readings about curling:
Personal story about curling: Reads like any other sport-lovers story. It is full of jargon.
Breaking research in curling? The uninformed reader is dropped at the forefront of curling research. As an audience member says, if you never heard of curling before this discussion of melt water is above your level of understanding.
It was interesting to hear 'we thought x' about curling but now we think 'y'. Kate Clancy still doesn't know what curling is but thought it was interesting.
The investment a person puts into a jargon-laden story affects literacy. Some readers will check Wikipedia to clear up confusing comments if they are interested. But that interest drives the level of literacy.
Some readers appreciate posts about the process of science. For example, with the faster-than-light neutrino coverage there were some great coverage of the issue that science is an ongoing process. You didn't need to know about neutrinos to follow the process of science.