6 Hot Buttons from Spencer Stuart's 10th Annual CMO Summit
On June 7th I attended the Spencer Stuart annual CMO Summit. Topic: Innovation and Marketing. Panelists: Ranjana Clark, SVP Chief Customer & Marketing Officer, PayPal; Georgia Garinois-Melenikiotou, SVP of Corporate Marketing, Estée Lauder; and Tony Pace, SVP & Global CMO, Subway.
Marketing leaders @SUBWAY @PayPal & @EsteeLauder discuss role of #innovation in future of #marketing, at Spencer Stuart's #CMOSummit. #cmo1. Customer Focus
- Great #customer understanding & market insights no 1 traits of an #innovative #marketer, per #CMO survey: ow.ly/bnQyG #cmosummit
RT @jackieyeaney: The role of #cmo is to make sure the customer has a seat at the table -R Clark #PayPal #cmosummit- Consumer insights have limits, consumers don't always know what they need until they see it. #esteelauder #cmosummit
We r in the inspiration biz. We must deliver what women don't yet know they need but will love once they have it #esteelauder #cmosummit2. Talent Management
Change makes you uncomfortable and therefore more capable of innovation. #esteelauder #cmosummit @margaretmolloy:
Good insights from Tony Pace, cmo subway, at #cmosummit put strong young talent in roles they don't expect to keep them interested.- Take chances w/ people. If you don't test you won't know if they have #leadership skills. Let them show who they are @EsteeLauder #cmosummit
RT @MargaretMolloy: Main role of CMO #Esteelauder is to enable teams to do their best work w global relevance #cmosummit
RT @MargaretMolloy Innovation is not a skill of one person, you need the right mix of skills on the team #esteelauder #cmosummit
RT @MargaretMolloy: Shout out to @claychristensen on innovation as a learnt skills at #cmosummit cc @Johnsonwhitney- #CMO role is to be enabler of #product #innovation & bring tools, processes & #training to help win, @EsteeLauder. #cmosummit
- Cross-functional #leadership: a key trait of an #innovative #marketer per #CMO survey ow.ly/bnQLK #cmosummit #marketing
3. Curiosity
- Jayme PorkolábThanks Margaret. Very nice recap.2012-06-09T17:01:22.840Z
