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Wed, Jun 13 2012 04:16:06

Lessons Learned from the 3rd Annual OC TRUST SUMMIT

The OC Trust Summit was held at the Disneyland Hotel on Tuesday, June 12th, 2012 from 12nn-2pm. The summit speakers included Churm Media CEO Steve Churm, DGWB and the Values Institute Mark Weisman, and Iconoculture's Mandy Levenberg, who was the keynote speaker.

  1. I've arrived! #octrust #in http://pic.twitter.com/qkHhKavq
    Robby Ray @Robby_Ray
    ·
    Tue, Jun 12 2012 11:40:07
  2. @Disneyland Hotel for #octrust summit instagr.am/p/LyOyG-k5aR/
    Marcie Taylor@suburbanmama
    ·
    Tue, Jun 12 2012 12:03:36
  3. dgwb
    DGWB@dgwb
    "Trust has always been important and has been the glue that holds the relationships together," Mike Weisman #OCtrust
    Tue, Jun 12 2012 12:39:36
  4. Lauren4Good
    Lauren DeWitt@Lauren4Good
    Brands living in the values economy. Profit with purpose. Advocacy over apathy. Conviction over compliance. @starbucks @fedex #octrust
    Tue, Jun 12 2012 12:40:49
  5. PR_Deason
    Priscilla K. Deason@PR_Deason
    Concern is the most important asset to binding relationships #OCTrust
    Tue, Jun 12 2012 12:42:21
  6. ocwinemart
    Julie Lim@ocwinemart
    "Concern, respect, integrity, fairness, are the values customers are looking for in a brand." #octrust
    Tue, Jun 12 2012 12:44:38
  7. Porrazzo
    Kimberly Porrazzo@Porrazzo
    It's no longer enough to be consistent and demonstrate ability, says Mike Weisman at the #octrust summit at Disneyland Hotel. We want more.
    Tue, Jun 12 2012 12:45:23
  8. singlemomsmarty
    Pam Brashear@singlemomsmarty
    Any mom or dad asks "save my baby"- its a privilege and and honor. -Jan Lansing @chocchildrens #octrust
    Tue, Jun 12 2012 12:53:11
  9. RB_Kristy
    Kristy Y Gulsvig@RB_Kristy
    Corporate values lived out consistently play in to how trusted your #brand will be. #octrust
    Tue, Jun 12 2012 12:53:09
  10. Lauren4Good
    Lauren DeWitt@Lauren4Good
    Trust isn't something you can do with a marketing plan in 6 months - William Briggs CSUF #octrust
    Tue, Jun 12 2012 12:54:56
  11. NicColeLyons
    Nicole Lyons@NicColeLyons
    @csuf reaches out to Alumni, working off the trust of a great education & experience to hopefully drive $ back into the system #OCTrust
    Tue, Jun 12 2012 13:08:41
  12. Lauren4Good
    Lauren DeWitt@Lauren4Good
    Every customer has a story. It's about the emotional connections that we build with our customers. Chik-Fil-A Hugs #trust #octrust
    Tue, Jun 12 2012 12:58:45
  13. GigaSavvy
    GigaSavvy@GigaSavvy
    Tammy Guadango of Chick-fil-A says it's important to make the connection with your customers ... It builds brand trust! #octrust
    Tue, Jun 12 2012 12:59:34
  14. daniel_zamilpa
    Daniel Zamilpa@daniel_zamilpa
    "If it's not good for the customer, it's not good for Wells Fargo" -Ben Alvarado, Wells Fargo #OCtrust
    Tue, Jun 12 2012 13:08:50
  15. IrmaLReyes
    Irma Reyes@IrmaLReyes
    One piece of advice from Ben Alvarado, Wells Fargo, "Put the customer at the center of everything and invest in the community" #OCtrust
    Tue, Jun 12 2012 13:11:29
  16. Lauren4Good
    Lauren DeWitt@Lauren4Good
    Listen carefully. Be open to change. Jan Lancing CHOC #trustlab #goodadvice #octrust
    Tue, Jun 12 2012 13:11:51
  17. AndreaMemenas
    Andrea Memenas@AndreaMemenas
    Consumers spend 2-3x longer on ads that are related to a cause. - Mandy Levenberg #OCTrust
    Tue, Jun 12 2012 13:41:21
  18. MaryAPlatt
    Mary Platt@MaryAPlatt
    Levenberg: consumers want authentic, emotional connection w brands they choose. #octrust #ChapmanU
    Tue, Jun 12 2012 13:43:36
  19. deirdrecuffie
    Deirdre Cuffie@deirdrecuffie
    Keynoter Mandy Levenberg "Consumers have a renewed sense of empowerment" #octrust
    Tue, Jun 12 2012 13:46:42
  20. SheriLehman
    Sheri Lehman@SheriLehman
    People power: the convergence of social media... has empowered consumers to "be the change" - not just demand it #OCTrust #ChapmanU #SM
    Tue, Jun 12 2012 13:48:53
  21. suburbanmama
    Marcie Taylor@suburbanmama
    Cause marketing has evolved into #values in action. Corporate social responsibility has moved to personal responsibility #octrust
    Tue, Jun 12 2012 13:50:37
  22. ocwinemart
    Julie Lim@ocwinemart
    "Customers are keeping their heads down. They are ready for connection" #octrust
    Tue, Jun 12 2012 13:54:09
  23. mweiney
    Mark Weinfeld@mweiney
    #OCtrust Shared Values are the key to emotional differentiation, Mandy Levenberg of Iconoculture
    Tue, Jun 12 2012 13:54:52

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Marcie Taylor

Let's connect. http://twitter.com/suburbanmama http://facebook.com/marcietaylormedia http://www.marcietaylor.com/blog http://suburbanmamas.com http://www.ocfamily.com/bythebook http://www.surfcityfamily.com

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