Lessons Learned from the 3rd Annual OC TRUST SUMMIT

The OC Trust Summit was held at the Disneyland Hotel on Tuesday, June 12th, 2012 from 12nn-2pm. The summit speakers included Churm Media CEO Steve Churm, DGWB and the Values Institute Mark Weisman, and Iconoculture's Mandy Levenberg, who was the keynote speaker.

  1. "Trust has always been important and has been the glue that holds the relationships together," Mike Weisman #OCtrust
  2. Brands living in the values economy. Profit with purpose. Advocacy over apathy. Conviction over compliance. @starbucks @fedex #octrust
  3. Concern is the most important asset to binding relationships #OCTrust
  4. "Concern, respect, integrity, fairness, are the values customers are looking for in a brand." #octrust
  5. It's no longer enough to be consistent and demonstrate ability, says Mike Weisman at the #octrust summit at Disneyland Hotel. We want more.
  6. Any mom or dad asks "save my baby"- its a privilege and and honor. -Jan Lansing @chocchildrens #octrust
  7. Corporate values lived out consistently play in to how trusted your #brand will be. #octrust
  8. Trust isn't something you can do with a marketing plan in 6 months - William Briggs CSUF #octrust
  9. @csuf reaches out to Alumni, working off the trust of a great education & experience to hopefully drive $ back into the system #OCTrust
  10. Every customer has a story. It's about the emotional connections that we build with our customers. Chik-Fil-A Hugs #trust #octrust
  11. Tammy Guadango of Chick-fil-A says it's important to make the connection with your customers ... It builds brand trust! #octrust
  12. "If it's not good for the customer, it's not good for Wells Fargo" -Ben Alvarado, Wells Fargo #OCtrust
  13. One piece of advice from Ben Alvarado, Wells Fargo, "Put the customer at the center of everything and invest in the community" #OCtrust
  14. Consumers spend 2-3x longer on ads that are related to a cause. - Mandy Levenberg #OCTrust
  15. Levenberg: consumers want authentic, emotional connection w brands they choose. #octrust #ChapmanU
  16. Keynoter Mandy Levenberg "Consumers have a renewed sense of empowerment" #octrust
  17. People power: the convergence of social media... has empowered consumers to "be the change" - not just demand it #OCTrust #ChapmanU #SM
  18. Cause marketing has evolved into #values in action. Corporate social responsibility has moved to personal responsibility #octrust
  19. "Customers are keeping their heads down. They are ready for connection" #octrust
  20. #OCtrust Shared Values are the key to emotional differentiation, Mandy Levenberg of Iconoculture

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Marcie Taylor

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