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Fri, May 06 2011 12:23:16

715 Restaurant's secrets behind social media

Wednesday, about 20 people joined together with Social Media Club of Lawrence to hear a lunch presentation from Matt Hyde, General Manager of 715 Restaurant in Lawrence, Kan. His industry insight into social media was refreshing and insightful. @calldrdave live tweeted his comments, which we've aggregated here.

  1. 715Restaurant
    Working hard to get ready for @SMCLAWRENCE lunch @715restaurant http://t.co/DjGgN49
    715Restaurant
    Wed, May 04 2011 10:21:33
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  2. magazinechat
    About to hear a social media presentation from @715Restaurant. It's good to see what other industries are doing.
    magazinechat
    Wed, May 04 2011 13:04:02
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  3. calldrdave
    Classy presentation of appetizers @715Restaurant #smclk meeting http://lockerz.com/s/98684352
    calldrdave
    Wed, May 04 2011 13:10:09
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  4. calldrdave
    "we are in the entertainment business" @715Restaurant #smclk you come for an experience http://lockerz.com/s/98688745
    calldrdave
    Wed, May 04 2011 13:30:06
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  5. calldrdave
    10% of biz @715Restaurant attributed to social media #smclk
    calldrdave
    Wed, May 04 2011 13:31:53
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  6. calldrdave
    On social media edgy messages from @715Restaurant causes some unfollows but many more new followers #smclk
    calldrdave
    Wed, May 04 2011 13:33:20
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  7. calldrdave
    For @715Restaurant , social media helped create and define a unique identity: fun and lighthearted #smclk
    calldrdave
    Wed, May 04 2011 13:34:48
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  8. Matt believes that about 10 percent of his social media efforts are bringing in business. Currently they have 792 followers on Twitter and 1,379 fans on Facebook.
  9. calldrdave
    When @715Restaurant hears about a negative experience, they often react while guest is still there. WOW #smclk Way to go Matt
    calldrdave
    Wed, May 04 2011 13:36:28
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  10. It was mentioned that 715 has become an example for other businesses on how to respond to both positive and negative reviews on sites such as Yelp, Lawrence Journal-World Marketplace, Foursquare, etc.

  11. dzesika
    Social media + noms = win. #smclk @715restaurant
    dzesika
    Wed, May 04 2011 13:33:52
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  12. calldrdave
    When people comment about @715Restaurant online, Matt shares positive and negatives with staff to adjust the experience #smclk Smart!
    calldrdave
    Wed, May 04 2011 13:37:57
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  13. Matt understands they will make mistakes, they just want to try to make different mistakes. By keeping his staff in the loop he can help manage this.

  14. calldrdave
    On first glance people think @715Restaurant is expensive, but social media is used to rebrand this inaccurate opinion #smclk #$7.15lunch
    calldrdave
    Wed, May 04 2011 13:39:56
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  15. calldrdave
    The message from @715Restaurant is having fun getting their message out and can correlate their message to increased sales #smclk
    calldrdave
    Wed, May 04 2011 13:41:13
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  16. Check out our lunch!! From @715restaurant #smclk Nomnomnom #eatlocal http://twitpic.com/4tcdpu
    Eats_Beats
    Wed, May 04 2011 13:43:55
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  17. calldrdave
    Matt spends 1 hour a day on social Media, but not work because he loves it @715Restaurant #smclk Sees it as an investment #word
    calldrdave
    Wed, May 04 2011 13:45:04
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  18. calldrdave
    When @715Restaurant uses Facebook ads, gets significant new followers and helps create relationship with guests #smclk
    calldrdave
    Wed, May 04 2011 13:42:28
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  19. On average Matt says they budget between $25-50 dollars a day for this and reaches nearby metro areas on the weekends to bring in the day trip business.

  20. calldrdave
    A risk that @715Restaurant faces is to offend, but you can't please everyone and can't always worry. Be creative and have fun #smclk
    calldrdave
    Wed, May 04 2011 13:46:01
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  21. calldrdave
    On twitter @715Restaurant stays a bit edgy (because his Mom isn't on there?) while Facebook stays a bit more tame #smclk
    calldrdave
    Wed, May 04 2011 13:49:05
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  22. Matt lets his hair down on Twitter!
  23. calldrdave
    A key metric @715Restaurant uses is "did I make you smile". Online and offline #smclk
    calldrdave
    Wed, May 04 2011 13:47:17
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  24. Matt was honest about having creative ruts, but finds that a small laugh or a glass wine helps him snap out of them!
  25. calldrdave
    On twitter, @715Restaurant enjoys the limits in order to help him stay creative and modify his message #smclk
    calldrdave
    Wed, May 04 2011 13:50:23
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