Social Media ROI Hypocrisy by @dmScott http://youtu.be/APGS2ER7cQo <<< Great Video!

Is yr company calculating the ROI of yr mobile phone? Social Media ROI Hypocrisy http://bit.ly/vPi9mF via @dmscott < not sure I agree...

Fantastic article from @brandbuilder about #social media ROI @imamike @grahamdonald http://wp.me/pgFVN-1gF via @wordpressdotcom

There is No ROI in Social Media Marketing - http://copy.bz/s5Q6nJ

And the carnival of asshats continues. "There is no ROI in Social Media Marketing" - http://bit.ly/vtGax5 (Hat tip to @KevinLyons)

In other words, "why measure your ingredients - the cake is bigger, right?" Oy vey. http://bit.ly/vtGax5 cc: @thebrandbuilder

@thebrandbuilder @techguerilla I've spoken with hundreds of executives. The ROI thing is based on fear and used as a reason to say "no"

. @dmscott The ROI "thing" can be explained in under five minutes. It isn't fear as much as a defense mechanism against purveyors of BS.

@thebrandbuilder I've been educating executives for 10 years - 8 books, 500 speeches, 600 blog posts, 100 videos.

@dmscott Holy shit! 100 whole videos? You MUST be an expert then. Seriously? That's your pitch? "I've been doing this a while?" :D

.@dmscott: "I've been educating executives for 10 years - 8 books, 500 speeches, 600 blog posts, 100 videos" doesn't mean you aren't wrong.

@thebrandbuilder You asked: "why not just educate them...?" And I answered (twice). Not sure why you're insulting me.

. @dmscott That defense mechanism is healthy. It serves a purpose. It's a door executives ask you to unlock for them. Why not do it?

. @dmscott Instead of telling execs how misguided they are for even asking about ROI, why not just educate them and put their minds at ease?

@techguerilla answering with "What's the ROI of your blackberry?" = "STFU with the stupid questions already." It's a bullshit answer.

@RizzoTees So the answer to that is show them. The answer isn't "ask them what the ROI of the blackberry is" so they look like assholes.

RT @KeithBurtis: Seriously! @DMScott you want me to ask an executive the ROI of his Blackberry over the efficacy of a channel?

@techguerilla @dmscott You know what? It doesn't matter. Keep blowing off the ROI question. It's a solid strategy.

@thebrandbuilder @dmscott Yes, that's exactly what I was doing, blowing off the ROI question. C'mon Olivier