3 Original and Special Online Business Types For People Who Need Inspiration
You do have to take different approaches with your online marketing when your business is service-based. But there are way too many similarities with selling products, and you can apply most of the same principles.
- Just about everybody has thought or dreamed about building an online business and making money so that they can get out of the typical 9-5 rat race. The true question here, though, is what do you do to make this happen for yourself. The kind of business you decide to go after is an incredibly important decision and a lot of people find it incredibly frustrating. The two basic options you have to choose from are affiliate marketing or creating products of your own. You also have the option of choosing between selling products or services. You need to trust your instincts and your heart here because when you don’t, you’ll run into all sorts of problems later on down the line.
Way before the Internet took off, offline option was the only chance people had. During those days, though, it wasn’t called "offline" it was called "direct response" marketing or advertising. It’s good to borrow from this kind of thing and adopt a multi-step marketing process that uses everything from Facebook to videos to your squeeze page or sales site. You can try driving traffic to your Facebook page, where they can find both video based and written content. You will be able to create a separate feeder site that will be pretty much a video based site. Then you can send them through that to your primary website or to your squeeze page. You need to put more work into your lead generation efforts. Make an active effort to sell your lead generation giveaway or the benefits for joining your list.
Really what you’re after is to become a guest blogger on the website that best relates to your service. If your business has been around for a while and you have experience, you should be able to join up with the more established blogs relatively easily.
For the most part, the blogs that are well established and that have good reputations aren’t that interested in people who are new to the field or whose sites or blogs are new. But you are in a different position, and you will naturally come with more credibility than a newbie to online marketing. If you aren’t familiar with guest blogging, it’s pretty easy to learn about. So explore this because you can get highly targeted traffic for your site.
You know just how popular video is and nobody thinks it is going to get any less popular any time soon. The simplest way to build a business here is to put together your own one stop shopping website that holds everything that people will need for better video composition and creation. This means taking care of things like special effects, graphics, etc. You, then, get to choose the angle that best puts you in a position to help others create videos that will be hot and actually have an impact. You can reach out to all kinds of businesses with this model. If you think about this industry as a whole, you could even start to make your own products as well as become an affiliate for the higher end video and graphics software programs.
If you are an online service provider, lead generation is incredibly important. Whether your prospects are generated on the Internet or off of it doesn’t matter, what matters is that you should be working to get people from both sides of that particular aisle. What is important here is that you work as hard as you can to perfect your lead generation process. If you build it well, you’ll bring in plenty of super targeted leads.
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