Chinese Social Networks #sotonweibo

Presentations to DE lunch on 30th April by Ring Xu (@ringmktgx)

  1. @dmcounsel Hi Mike, yes indeed! Watch this space for slides and a Storify :-) #sotonweibo
  2. Q/A: Discussion about possibilities of censorship of weibo - rumours but no verified cases #sotonweibo @sotonDE
  3. RT @GraemeEarl: @ringmktgx : On friday during the Tottenham Court Road incident Weibo was much faster, more accurate & detailed #sotonweibo
  4. @ringmktgx : Lots of potential for higher education for contacting new students; @em271 discussing existing soton activities #sotonweibo
  5. @ringmktgx has a Weibo Talent *star*, ie she is a seriously credible Weibo power user! #sinaweibo #sotonweibo
  6. Number 5 in Weibo UK users top 10 is called "Everything About Europe" - useful to prospective students @sotonDE #sotonweibo @debrahumphris
  7. @ringmktgx : You can say much more in 140 characters in Chinese than you can in English @sotonDE #sotonweibo
  8. RT @GraemeEarl: In UK 1 in 227 internet visits is Twitter; in China 1 in 106 internet visits is to Sina Weibo #sotonweibo #sotonDE
  9. weibo features are more sophisticated than twitter as pics and video can be directly embedded #sotonweibo
  10. @ringmktgx Sina Weibo has +300m users. Allows you to *embed* images, no need to click #sotonweibo
  11. @ringmktgx attributes growth of social media to demographic factors, low cost access & lack of govt censorship cf other channels #sotonweibo
  12. In UK 1 in 227 internet visits is Twitter; in China 1 in 106 internet visits is to Sina Weibo #sotonweibo #sotonDE
  13. @ringmktgx Sina Weibo more dominant in China than Twitter is in the US. Weibo has 450k users in the US already. #sotonweibo
  14. @ringmktgx : Sian Weibo - microblogging service with 140 chars but otherwise very different to twitter @sotonDE #sotonweibo
  15. @ringmktgx Rural to urban migration in China has stimulated social media use. #sotonweibo
  16. 95% of Chinese users polled believed that brands were more trustworthy if they microblogged @sotonDE #sotonweibo
  17. @ringmktgx demonstrating that in China there is a much higher % of active social media participants than in the west #sotonweibo
  18. Extremely influential in purchasing decisions online e.g. 89.9% said paid attention to online word of mouth in China @sotonDE #sotonweibo
  19. RT @GraemeEarl: No FB, twitter, YouTube & Google in China: many local players - not copycats; better in some respects @sotonDE #sotonweibo
  20. 25% social network users are Chinese; 24% internet content in Chinese - cf 27% in English @sotonDE #sotonweibo

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Lisa Harris

teaches online marketing at the University of Southampton. Fascinated by the disruptive effect of technology on business, education, politics, life...

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