Jonathan Corum's keynote at Tapestry Conference

  1. Great venue to talk about stories- the entry to an old train station, now the Union Station Hotel #tapestryconf http://pic.twitter.com/1Vx2PGaxpy
  2. And we're off! "Storytelling is a basic human activity." @13pt. #tapestryconf
  3. . @13pt on graphics: sometimes we focus too much on technique, & forget to focus on *story.* Don't forget your audience. #tapestryconf
  4. Don't just design for yourself. You already know the story. Design for your audience. 
  5. .@13pt's three types of audience: A HS science student, busy commuter, his grandmother. "Design for someone else." #tapestryconf
  6. Jonathan Corum: "Don't be your own audience. You already know your story." So critical when telling stories w/data #tapestryconf / @13pt
  7. @13pt: Design for Bart Simpson and Lisa Simpson. Some want an overview, some want to drill down. #tapestryconf
  8. The slide that told story of Higgs... "Don't tell the story to yourself," says 13pt at #tapestryconf instagr.am/p/WPQYmnAQGJ/
  9. Explain the data, don't decorate it. Think about the balance between narrative and exploration. —@13pt #tapestryconf
  10. On respecting the reader and guiding them through the information... 
  11. Extract one idea as a basis. Then support it with evidence: Understand, translate, display, explain. —@13pt #tapestryconf
  12. Respect the reader - help them through the story + allow for multiple entry points HT @13pt #tapestryconf #dataviz
  13. "Don't assume everyone will start reading your graphic in the same way [direction]." -Corum at #tapestryconf
  14. The museum model: Art here. Label over there. That's a bad model for data. Use sequences for easy follow-along. —@13pt #tapestryconf
  15. Love. "Reduce tedium. Interact with data, not the interface." -- @13pt #tapestryconf
  16. "Don't let the tool decide what the visualization is, make sure you use the tool," says @13pt at #tapestryconf
  17. "Don't let the tool decide what the visualization is, make sure you use the tool," says @13pt at #tapestryconf
  18. Visualization ≠explanation. Don't let the technology drive. —@13pt #tapestryconf Example: lohud.com/interactive/ar… This doesn't tell the story
  19. And an example of a better data-point map that does tell a story and let you explore: projects.nytimes.com/crime/homicide…. —@13pt #tapestryconf
  20. On being an editor and finding the story to tell... 
  21. Jonathan Corum reminds #tapestryconf what 'editor,' means: Spend time editing raw data first, to tell story, & you are on right track.
  22. Avoid the approach of visualizing a bunch of data without explanation. Why is it interesting? What are the patterns? HT @13pt #tapestryconf
  23. .@13pt: Edit data; throw things away. Iterate until you find what that works. Can't do all at once. #tapestryconf http://pic.twitter.com/TuWoBopDR4

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Lauren M. Rabaino

Associate producer at @seattletimes. Blogger at @10000words. Has designed for @spotus and @publish2. I work at the intersection of journalism and technology.

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