Consumers are not only "Leaning Forward" to find out information by search but also for entertainment
- 19B search queries yet 43B click to play videos

Problem for Advertisers - Fragmented content distribution platforms
- Screen fragmentation is accelerating
- Everyone has their own favorite content viewing device (tablet, phone, TV, desktop)

Answer: Yume

Yume Mobile
- The mobile inflection point - last year tablets & smartphones outpaced PC sales
- Mobile video traffic dominates

Yume Connected TV
- 37M US households currently own a connected device that enables them to watch digital video on their TV screen (WII, Xbox, Apple TV)
- 19 M of tose households are actively using their connected devices
- 77% of households have broadband penetration representing an opportunity for tremendous growth
This trend will continue to expand the connected TV universe in the near future

8 Essentials to Video success
1.) Ad visibility
2.) Brand safety
3.) Cross stream compatibility
4.) Premium publishers
5.) Placement quality
6.) Interactive Ads
7.) Audience targeting
8.) Cross-screen analytics & optimization