#Latinosphere
Collection of tweet of the webinar and launch of the book "Latinosphere: Marketing with Latinos in the Age of Digital"
Latinosphere: The Book - The "Marketing to Latinos column" comes of age; today we announce the book. ow.ly/1lSdMk
Joining #Latinosphere with my amigos @giorodriguez and @GusRazzetti! Really looking forward to this insightful, valuable conversation!
#latinosphere mobile is the preferred device in the emerging world @giorodriguez
Facebook & Latinos: an exclusive love affair? Is there room for other SM networks? #latinosphere
Surprising penetration of latinos on LinkedIn@gusrazzetti #latinosphere #latinosphere
"Take notice of examples of strategies connecting those in LatAm w/ those in the U.S. such as @ReInteresante" - @giorodriguez #Latinosphere- Interesting...older Latinos are actively embracing social media. Could be part of a diaspora. #latinosphere
RT @JoeRayCr8iv: ¡Yes! We use social med for connecting w/ our families in other countries. Not just friends here in US #latinosphere- Gr8t convo happening now on #latinosphere w/ @giorodriguez & @GusRazzetti. Join us: ow.ly/cNK67 #latism #hispanicmarketing
- #latinosphere the latino market is an emerging nation in a bigger nation @GusRazzetti
RT @JoeRayCr8iv: Latino or Hispanic...east coast vs west coast? Whichever we want. #latinosphere
Both "Latino" and "Hispanic" are used interchangeably for marketing purposes. Latino is a more cultural term than Hispanic. #latinosphere- Latinos are great content creators & curators which drives engagement from the consumer side #latinosphere #latism #hispanicmarketing
- #latinosphere latinos are more social in social media- proven through engagement and sharing patterns
- Spanish? English? or Engagement? The challenging language of #social #media @gusrazzetti #latinosphere
- "Is the language we're speaking the language of engagement." - @GusRazzetti #Latinosphere
- #latinosphere Language is more of a tactic- you should speak the language of engagement @GusRazzetti @latism
RT @SuperBoleteria: #latinosphere Interesting point: bicultural Latinos now are adding to their interests in the areas of sports and music.
RT @latinosphere: #Chameleons are #Bicultural, yet #Spanish drives higher engagement on Latino #Social #Media #latinosphere
