@jennstafford Doing her thang at #smbaustin! 100 social accounts that are managed globally! http://pic.twitter.com/kDa88Joh
I just got the sleepiest social guy at the meeting award at #SMBAustin! Yay? http://pic.twitter.com/iEwIJkbU
By the amount of coffee being consumed it is apparent that the #SMBAustin folks are sleep deprived coffee and tech addicts. My tribe!
#smbaustin #homeaway built 115k fans in 2 months on social media. 660k YouTube views.
If you're doing a big campaign like the Super Bowl, your organization and timing has to be perfect. #SMBAustin
.@homeaway Superbowl campaign lessons learned: big results don't always equal long term engagement #SMBAustin
Big audience = big results, but big results don't always transfer to long-term engagement. #SMBAustin @jennstafford
#smbaustin love seeing the test baby ad again From @homeaway. any press can be good in this case :)
#SMBAustin @JennStafford notes that @HomeAway took a lot of flak in social media after toning down their #TestBaby Super Bowl ad.- Target audience for @Homeaway is family parents typically 35 to 55. they are on social, but property owners aren't. #SMBAustin
- #Testbaby tested well in focus group of target audience, believe it or not. RT @scribblinghappy: Even test groups fail. #SMBAustin
Thanks for sharing the "failures" as well as successes with your social media campaigns. #SMBAustin #testbaby @jennstafford- #smbaustin "even with lots of planning and testing, can have unexpected results"
- social media sentiment can vary from press coverage, set expectations #SMBAustin
- Controversy did create a lot of social conversation and online sentiment was 60% positive vs 20% in general public. #homeawy #SMBAustin
"The new approach is a long-term campaign platform which focuses on family and group travel category. The ad launched in Q1." #smbaustin
Lesson learned by @homeaway: flashy, shocking ads can have their place, but you need story you can sustain for long-term #smbaustin
larnjee
Lauren Gunter
ISFP. I like sitting on porches and driving through the middle of nowhere.
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