The Mark S. Luckie Storify story started well before the #cjhearst event at the Columbia Graduate School of Journalism.

Two days later, Luckie noticed another link shared by Howard Rheingold. He was so impressed with this piece of "Storified journalism" created by Kathy E. Gill, a digital media educator at the University of Washington, that he was compelled to retweet the link to his Twitter followers.

That message brought the story to the attention of other journalism-linking Twitter users, eventually being shared by the prestigious @NiemanLab.

The next day, Mashable wrote about the storytelling tool, along with some invitations for beta testers.

Three days after that, the man who wrote the book on digital journalism stood in front of the crowd at #cjhearst and took this picture.

Luckie mentioned Storify during his talk so much that Mashable blogger (and Columbia adjunct professor) Vadim Lavrusik joked that Luckie must be getting paid for his mentions.

Craig Kanalley, teacher of one of the first-ever college Twitter courses, joined the conversation.

Obviously aware of their audience, the folks at Storify saw these tweets and adamantly denied paying Luckie for his kind words.

On the other side of the country, Kevin Sablan decided to quickly show how easy it can be to whip up a poorly-written little Storified post about some of the leaders of online journalism.