10 Tech Trends of 2012
Amy Webb, CEO of Webbmedia Group, hosted her annual "10 Tech Trends" session at ONA12 in San Francisco.
- It was standing room only in the ballroom as Amy Webb, CEO of Webbmedia Group, hosted her annual "10 Tech Trends" session today at ONA12. The woman who introduced QR codes and Pinterest at past ONA conferences had a surprise for this year's audience; Webbmedia's "secret sauce."
- Trend #1: Verification.
- Webb used Super PAC app as an example of a verification tool. The app works much like Shazam. The user holds the phone up to a political ad while it's playing to collect information about the ad's funding and other tidbits.
- Trend #2: Video.
"Video = money. The problem is that not everyone does video right." #10techtrends- "Journalists think about content first. 'Content' can't be your video strategy." #10techtrends
- "Figure out clever distribution first. Then worry about your content." @webbmedia
- Trend #3: Dynamic Pricing.
- Trend #4: Responsive Design.
- Trend #5: Algorithm-based views.
- Trend #6: Atomic-based news.
- Trend #7: Utility-based application.
- Trend #8: Wearable tech.
- #8: Tech you can wear. Everpurse is a purse that can charge your phone. The prototype @webbmedia showcased is cute.
- Trend #9: Ambient social networks.
- Trend #10: Women.
