- Google's document on the 'Zero Moment of Truth'
The Zero Moment of Truth | Think Insights with GoogleThe new consumer decision-making moment along the path to purchase. If marketers focus on the traditional mental marketing model - buildi...- The growth of smart phones in Ireland - data as at November 2011
RedC " Blog Archive " Explosive Growth in Smartphone and Tablet Ownership in Ireland and Worldwide - Research & Marketing LtdA ground-breaking RED C report, in conjunction with the WIN Research Group, on mobile and social media trends around the world shows an e...- comScore reports that social networking is the most popular online activity worldwide accounting for nearly 1 in every 5 minutes spent online in October 2011
It's a Social World: Top 10 Need-to-Knows About Social Networking and Where It's Headed - comScore, IncDate: December 21, 2011 Speaker: comScore, Inc. Event: comScore Whitepaper Download Slides Download Whitepaper The importance of social n...- This article includes the global research by Accenture painting a picture of Irish consumers with dwindling loyalty to service providers.
Beware of the unhappy customer - The Irish Times - Tue, Mar 20, 2012Reports out this week reveal a different animal to the passive Irish consumer of yesteryear. These days it is no more Mr Nice guy - we wa...- This is the Accenture report on the Irish Consumer and their purchasing decisions
Consumer Survey - Irish Consumer Purchasing Decisions - Accenture -- SummaryRead this Accenture Global Consumer Survey Irish consumer research to learn how Irish consumers make purchasing decisions.- The CMO Council surveyed over 750 of its members to gather insights and contributions for The 2011 State Of Marketing
Chief Marketing Officer (CMO) Council™ WebsiteThe CMO Council's 6,000 members control more than $300 billion in aggregated annual marketing expenditures and run complex, distributed m...- A study on how social tools and technologies are being used in organisations, transforming business processes and raising performance.
How social technologies are extending the ... - McKinsey Quarterly... raising performance. A McKinsey Quarterly High Tech article. ... McKinsey Quarterly is the business journal of McKinsey & Compa...- The survey was undertaken with 80,000 people in 27 key internet markets
- Research by Carat.ie of the adoption of social networking in Ireland - April 2012
- Research by Ipsos MRBI about the adoption of social networking in Ireland - May 2012
Ipsos MRBI | Social Networking Quarterly Survey May 12A world leader in business information & market research services providing insight across all industry sectors. Cutting edge research so...
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