A Few Tweets from So What and Who Cares Presentation
Some of what participants shared as I was speaking at AFP Charlotte, June 20, 2012.
"Who Cares and So What? Getting Your Messaging Right" @kivilm takes the stage at @AFPCharlotte lunch session #AFPCLT http://pic.twitter.com/RZrLLJZW- I do believe that is a chair in front of me. My hips aren't quite THAT wide! :)
Dear @kivilm, Selena likes cheese sauce on her broccoli & says she needs to eat healthier. #afpclt http://m.mtv.com/news/article.rbml;jsessionid=akXJv+XHdVu4yaJIKj+NDlbQ?emvAD=320x356&emvcc=0&nborh=&nbpr=2&nbcol=1%7Cunknown&id=1665870&weburl=http://www.mtv.com/news/articles/1665870/selena-gomez-illness.jhtml&alt=http://m.mtv.com/news/index.rbml&cid=300- I used trying to get my kids to eat broccoli as a quick lesson in how you have to make your messaging relevant. "It's good for you" doesn't cut it with my kids, or in nonprofit marketing! When we got to "Revealing" -- sharing new or surprising info -- someone suggested saying that a celebrity likes broccoli and I replied that my kids love Selena Gomez, so if she at broccoli, maybe that work. That, and adding cheese sauce, which gets to being "Realistic" and dealing with barriers, since broccoli alone isn't that great a flavor.
- They want to connect with the passionate people working on the cause, not your 501c3, so be a real person -- that's "Refreshing" in nonprofit communications!
