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Fri, Jun 29 2012 13:13:53

Social Media

Silicon Valley Thought Leaders Discuss Social Media Best Practices at Forrester Event

Kim Celestre, Senior Analyst at Forrester Research moderated an energetic panel of Silicon Valley thought leaders who discussed "The Top 5 Social Media Trends You Should Care About". Panelists discussed: 5 key trends that are relevant to tech marketers.

  1. ZacharyRD
    Zachary Reiss-Davis@ZacharyRD
    Connecting social traffic to lead generation needs to be a key evolution in b2b marketing. #fsp12
    Thu, Jun 21 2012 16:00:22
  2. ronnykerr
    Ronny Kerr@ronnykerr
    there is a big divide between what social marketers are doing and what social media users want from brands says @LostInTheFlog #FSP12
    Thu, Jun 21 2012 15:02:48
  3. ronnykerr
    Ronny Kerr@ronnykerr
    infographics, infographics, infographics... so far both @JeanetteG and @LostInTheFlog agree on their many strengths & wide usability #FSP12
    Thu, Jun 21 2012 15:06:17
  4. leimer
    Bradley Leimer @leimer
    .@Serena_Software does 6-7 figure deals in integrated software with long sales timeline - hard to say exact impact of video campaign #FSP12
    Thu, Jun 21 2012 15:29:47
  5. leimer
    Bradley Leimer @leimer
    Who are those couple hundred B2B evangelists in your space, delivering great engaging content already. Focus on them, not detractors #FSP12
    Thu, Jun 21 2012 15:33:47
  6. leimer
    Bradley Leimer @leimer
    Focus on pushing content toward key evangelists, not paid bloggers who will already have an opinion of your product. #FSP12
    Thu, Jun 21 2012 15:32:15
  7. leimer
    Bradley Leimer @leimer
    Conversation around Cisco's The Internet of Things campaign, thought leadership, driving leads through social. #FSP12
    Thu, Jun 21 2012 15:57:38
  8. ronnykerr
    Ronny Kerr@ronnykerr
    infographics only part of the bigger discussion: content is key. proud @HearsaySocial is leading the way there: bit.ly/MbGRk2 #FSP12
    Thu, Jun 21 2012 15:34:13
  9. jacqbott
    Jacqueline Botting@jacqbott
    RT @leimer: Focus on pushing content toward key evangelists, not paid bloggers who will already have an opinion of your product. #FSP12
    Thu, Jun 21 2012 15:34:19
  10. leimer
    Bradley Leimer @leimer
    Don't push sales on your core audience, build business value from helping them amplify your brand message. Track to lead gen. #FSP12
    Thu, Jun 21 2012 15:35:18
  11. leimer
    Bradley Leimer @leimer
    Cisco talking about worldwide social media ambassador program...over 450 employees adding subject expert content and conversation. #FSP12
    Thu, Jun 21 2012 14:49:31
  12. JimMarous
    Jim Marous@JimMarous
    RT @leimer: Interesting conversation around sharing Forrester content in social channels and the fine line of freemium #FSP12 #temkinquestionlooms
    Thu, Jun 21 2012 14:53:59
  13. leimer
    Bradley Leimer @leimer
    RT @ronnykerr: B2B is now B2P (business-to-people) and use your people to have an authentic voice says @JeanetteG #FSP12 #socialmarketing
    Thu, Jun 21 2012 15:45:32
  14. lostintheflog
    Dan Ziman@lostintheflog
    The new mantra B2P (business to people). It's all about people. Love the approach via @JeanetteG #FSP12
    Thu, Jun 21 2012 15:46:31

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