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Wed, Jun 20 2012 05:35:46

Le Web on Social Business

Highlights on Social Business from this week's Le Web conference which took place in London

  1. Altimeter
  2. Jeremiah Owyang (@jowyang) of Altimeter Group shows us how how to anticipate customer needs #LeWeb http://pic.twitter.com/Mc0uTyMu
    Adria Richards@adriarichards
    ·
    Tue, Jun 19 2012 08:50:19
  3. silviacambie
    Silvia Cambie@silviacambie
    @jowyang: Use of social media in corporations is increasing but that doesn't mean it is done correctly #leweb #comms #leweblondon
    Wed, Jun 20 2012 01:50:40
  4. leweb
    leweb@leweb
    "250 million photos are posted on facebook every day" - @jowyang #leweb
    Tue, Jun 19 2012 08:50:24
  5. tacanderson
    Tac Anderson@tacanderson
    Great question from @jowyang to Radian6: If social media is about being human, how do you measure that? #LeWeb #social
    Wed, Jun 20 2012 02:22:00
  6. Kraft
  7. IncitoMentis
    Incito Mentis@IncitoMentis
    Kraft Food is putting social at the center of their communication strategy. TV is now a TEASER for social media #leweb via @yan_luong
    Tue, Jun 19 2012 09:01:54
  8. yan_luong
    Yan Luong@yan_luong
    Kraft Foods is using social media trends in a reactive way, listening to conversations and adapting their communication #shift #leweb
    Tue, Jun 19 2012 03:01:17
  9. tacanderson
    Tac Anderson@tacanderson
    Kraft sharing examples of coffee, chocolate & connection products but I wonder how well efforts work w/ less sexy products #LeWeb #social
    Wed, Jun 20 2012 02:53:46
  10. lindseycholmes
    Lindsey C. Holmes@lindseycholmes
    #Kraft wants to be your 'sandbox for innovation'... - @BoughB. I like it! #LeWeb
    Tue, Jun 19 2012 03:02:01
  11. simonemccallum
    Simone McCallum@simonemccallum
    #leweb @Jowyang asks 'Why do consumers want to talk to food brands?'. Dude from Kraft crosses his arms. Not defensive, much. 'Good question'
    Wed, Jun 20 2012 02:44:13
  12. presleysylwia
    Sylwia Presley@presleysylwia
    Instead of establish central social team Kraft are looking at embedding social in product categories instead. #leweb
    Wed, Jun 20 2012 02:50:10
  13. tacanderson
    Tac Anderson@tacanderson
    At Kraft they hire social people into each brand instead of centralizing across the whole company. As many as 10 per team. #LeWeb #social
    Wed, Jun 20 2012 02:51:26
  14. jdaykin
    Jerry Daykin@jdaykin
    "Perfect is the enemy of good - need to iterate & innovate faster" Kraft at #LeWeb @mchrisment
    Wed, Jun 20 2012 02:53:52
  15. Adobe
  16. Dianapol
    Dianapol@Dianapol
    @mariapoveromo "we have to move from content aggregation to telling true stories" #leweb #adobe
    Wed, Jun 20 2012 03:45:44
  17. kate_cooper
    Kate Cooper@kate_cooper
    @adobe achieved 10 x ROI in recent social media campaign #leweb
    Wed, Jun 20 2012 03:35:36
  18. Adobe Director of Social Media @mariapoveromo on stage at #LeWeb - Listen, Enable, Empower and Innovate! http://pic.twitter.com/WdWFHWRs
    Nick Peart@N_Peart
    ·
    Wed, Jun 20 2012 03:24:32
  19. LeWebLondon
    Le Web London@LeWebLondon
    "We're scaling into the multiple hub and spoke model as we scale social globally" - @mariapoveromo on Adobe's social strategy at #leweb
    Wed, Jun 20 2012 03:25:33
  20. thesocialbureau
    the social bureau@thesocialbureau
    Adobe study case with @mariapoveromo #LeWeb #leweb12 #leweblondon yfrog.us/mdx3sz
    Wed, Jun 20 2012 03:28:18
  21. “@AnaDataGirl: KPIs for social media at Adobe presented at #leweb London by Maria Poveromo, Director of Social Media http://pic.twitter.com/TDVolpSI”
    Umberto Rasia@UmbertoRasia
    ·
    Wed, Jun 20 2012 03:57:40
  22. Map social objectives to business objectives @mariapoveromo #LeWeb #leweb12 #leweblondon http://pic.twitter.com/wbQYgOnt
    the social bureau@thesocialbureau
    ·
    Wed, Jun 20 2012 03:30:28
  23. L'Oreal YSL
  24. simonemccallum
    Simone McCallum@simonemccallum
    #LeWeb Loreal/YSL works with selected bloggers on VIP program. Offers them insights/exclusives as part of a long term relationship.
    Wed, Jun 20 2012 04:13:24
  25. LeWebLondon
    Le Web London@LeWebLondon
    "We created the first luxury beauty product "devoted to fans", sold exclusively on Facebook." - @carlahenny from @ysl at #leweb
    Wed, Jun 20 2012 04:21:21

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Kate Cooper

Digital agency MD, trainer, wife, mother & smallholder so expect an eclectic mix! I also tweet for @digital_lounge, @traindigital and @BLOOMworldwide

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