Hot Buttered PR Controversy
Celebrity Chef Paula Deen is front and center in a controversy about her announcement that she has Type 2 Diabetes and association with a pharmaceutical company that markets a diabetes drug that received an FDA warning in 2011.
- Many have taken issue with Deen for hiding her diagnosis for three years while continuing to build a brand built on butter, sugar and fat.
Paula Deen's Diabetes Reveal Sparks a None-Too-Sweet Reaction ...
18 hours ago ... Television cook Paula Deen has cooked up some trouble for herself with her revelation this week that she has diabetes....- Others found the lighter side of this high calorie catastrophe.
- Chef Paula Deen reveals she has diabetes. In unrelated news, here's Paula's recipe for deep-fried balls of butter: shar.es/WRMFJ
- The none too shy Anthony Bourdain added his own brand of spice to the controversy with not so sweet comments about Deen's announcement.
Paula Deen vs. Anthony Bourdain - the Feud Continues with Type 2 ...1 day ago ... The outspoken chef continues his assault on the Southern cooking queen after she reveals her diabetes.
Paula Deen diabetes backlash led by Anthony Bourdain1 day ago ... As news of Paula Deen's Type 2 diabetes diagnosis spreads, followers of the Southern cooking maven awaited a response...- Leave Paula Deen alone...yeah like anyone didn't know butter & more butter and sugar(sweet-tea how gross)is so bad for y'all..Ahhh the days visiting my relatives in Georgia(born there)fried chicken,southern bisquits,potato salad,grits & sausage gravy,black-eyed peas & ham hocks..now that's good eatin but NOT EVERYDAY..overweight & diabetes,REALLY..no sugar in my iced-tea was really a novelty..weirdo Californians
- So... Paula Deen has had Type 2 diabetes for three years and has bee pimping her high butter, high fat cooking the entire time? Also forming a business relationship and spokesmanship deal with NorvoNodisc? (?) Seriously?! Tony Bourdain said, "I think I'll go into the leg breaking business, then make a killing selling crutches." Right on, Tony.
- Many have commented that Deen has sent the wrong message about Diabetes with her Novo Nordisk brand promotion deal. To add fuel to this fire, the pharmaceutical company received an FDA warning about the drug in 2011.
- Warning Letters and Notice of Violation Letters to Pharmaceutical ...For District Office Warning Letters see the Main FDA FOI Warning Letters .... Prandin (repaglinide) tablets, Novo Nordisk Pharmaceutica...
Medical News: FDA Warns of Risks With Liraglutide - in Product ...Jun 14, 2011 ... The FDA has issued a warning about the risks of thyroid cancer and ... the safety alert and directed drugmaker Novo No...Novo Nordisk : DiabetesMine: the all things diabetes blog
1 day ago... and that she has partnered with Novo Nordisk in a campaign promoting their drug, Victoza. ... NewsFlash: FDA Issues Warnin...- Time will tell if Deen's brand will take a significant hit. Some have argued that Deen owed no one an explanation and was right in her choice to keep her diagnosis private. Technically true but it may not have been the smartest decision for her business. No one in their right mind could claim that Deen's brand of cooking was healthy but it does feel a little sneaky that someone diagnosed with a disease so closely linked to lifestyle choices would solider on without saying a word.Announcing the diagnosis three years later in conjunction with a drug endorsement feels a bit disingenuous. Deen could have announced the diagnosis much earlier without being a crusader. With a loyal platform of followers she could have offered options for diabetics like her or simply continued to encourage her viewers to enjoy in moderation.Time will tell how this will impact her brand,but in the short term there is a raging fire in the kitchen surrounding Paula Deen.




