Branding Essentials for Nonprofits
Join Business CENTS and Julia Reich, Principal of Julia Reich Design in this new workshop designed with Nonprofit organizations in mind!
- Business CENTS and Julia Reich, Principal of Julia Reich Design presented this new workshop on Wednesday, July 27, 2011, designed with Nonprofit organizations in mind.
Our workshop objectives were to:
• Learn what branding is
• Understand how a strong brand can benefit your nonprofit
• Learn about the process of creating a strong brand
• Evaluate your organization"s name, tagline and logo
Key Takeaway: A strong brand can help you create a consistent look that reinforces your mission and attracts donors.
Below are some of the Resources and Case Studies we shared and discussed.
- http://www.rositacortez.com/social-media-101/marketing/the-making-of-a-strong-nonprofit-brand/
Kivi's Nonprofit Communications Blog — Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments.This guest post by Allison Monnell demonstrates not only the power of storytelling in nonprofit communications, but just how beneficial it can be to your nonprofit when you integrate a culture of story sharing into your everyday work, as the Chemung ARC has done with its Stringer Success Stories.Creating a Strong Nonprofit Brand | Nonprofit Marketing | Getting Attention
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Resources | Big DuckThink of this as your own communications resource library. As much as we may want to, we can't work with every nonprofit out there. But even those we don't work with directly can benefit from some of Big Duck's free (or inexpensive) nonprofit communications resources.
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