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Tue, Dec 27 2011 11:57:13

On state of podcasting and audio storytelling

The New York Times announcement that it is "getting out of the podcast business" kicked off a discussion about the future of the medium and what audiences want from digital audio.

  1. jsb
    What does it say about podcasts that, per @shearm on final @thecaucus cast, "@nytimes has decided to get out of the podcast business?"
    John S. Bracken
    Fri, Dec 23 2011 06:18:07
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  2. jcstearns
    @jsb I don't know how much it says about podcasts - seems pub radio podcast audience still growing.
    Josh Stearns
    Fri, Dec 23 2011 18:31:19
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  3. jsb
    @jcstearns I think that growth is minimal. cc: @PRX. I doubt NYT is only one not seeing podcasting ROI. Mobile apps killed the podcast star.
    John S. Bracken
    Fri, Dec 23 2011 07:41:14
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  4. benjamenwalker
    @jsb I didn't know they had podcasts!
    Benjamen Walker
    Tue, Dec 27 2011 05:51:39
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  5. jcstearns
    @jsb Maybe "podcast" isn't the right term for new kinds of innovative and interactive digital audio content? cc @prx
    Josh Stearns
    Fri, Dec 23 2011 07:52:56
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  6. rbole
    @jsb @jcstearns I would place my bet on interactive on-demand streaming via HTML5 mobile web; @SoundCloud @AudioBoo & social media
    Rob Bole
    Fri, Dec 23 2011 08:14:52
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  7. rbole
    @jsb @jcstearns however, podcasting or whatever it morphs into is still, for now, the junior league to bcast radio. 2 yrs from now? Nope
    Rob Bole
    Fri, Dec 23 2011 08:16:21
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  8. jcstearns
    @rbole Yes, I agree. I was conflating these new forms of online audio with the term "podcast" - worth making a distinction tho. cc @jsb
    Josh Stearns
    Fri, Dec 23 2011 08:16:46
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  9. jsb
    @rbole @jcstearns if it morphs then it's no longer podcasting.
    John S. Bracken
    Fri, Dec 23 2011 18:32:35
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  10. jcstearns
    @jsb But I think mobile apps can/are another tool for accessing/augmenting podcast content. Not an either/or necessarily. cc @prx
    Josh Stearns
    Fri, Dec 23 2011 07:51:56
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  11. jcstearns
    @rbole My main point is that I think audio storytelling remains compelling & important, new tools/formats will continue to expand its impact
    Josh Stearns
    Fri, Dec 23 2011 08:19:25
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  12. "The signs of broadcast apocalypse are here."

  13. rbole
    @jsb @jcstearns In-dash IP streaming is going to be the bcast radio killer, not immediate, but relentlessly eroding the mrkt
    Rob Bole
    Fri, Dec 23 2011 08:18:13
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  14. rbole
    @jsb @jcstearns ironic that HD radio, a minimally useful tech, spawned the 2nd digi channel that has birthed so many next gen radio stars
    Rob Bole
    Fri, Dec 23 2011 08:19:56
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  15. dcappello
    @rbole Content matters. Delivery method does not. We need to be wherever the ears are. And there are still places where audio is best.
    dcappello
    Fri, Dec 23 2011 08:24:03
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  16. rbole
    @dcappello not disputing that at all. Radio is alive & well and will be for sometime. However the clear signs of bcast apocalypse are there
    Rob Bole
    Fri, Dec 23 2011 18:31:19
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  17. dcappello
    @rbole Broadcast Apocalypse. Thanks for naming our next broadcast/podcast/digital transmission!
    dcappello
    Fri, Dec 23 2011 10:14:51
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  18. In which podcasting is compared to Star Trek: TNG

  19. rbole
    @jsb @jcstearns small on-demand streams delivered via IP vs. small on-demand file delivered via IP is not such a big leap
    Rob Bole
    Fri, Dec 23 2011 08:22:27
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  20. jsb
    @rbole @jcstearns podcasting didn't reach broad acceptance, @pandora has. Podcasting not social.
    John S. Bracken
    Fri, Dec 23 2011 08:26:31
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  21. rekha6
    @jsb So you're saying convenient digital distribution of audio killed convenient digital distribution of audio cc @jcstearns @rbole
    rekha6
    Fri, Dec 23 2011 08:35:31
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  22. rekha6
    @jsb @jcstearns, @PRX sees power in podcasting if you broaden def beyond 'subscribe in iTunes', esp for new voices. cf @romanmars
    rekha6
    Fri, Dec 23 2011 08:40:01
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  23. jsb
    @rekha6 @jcstearns @rbole Pew Internet Life seem to have done no research on podcasting since '08. Not sign of vibrancy http://www.pewinternet.org/Search.aspx?q=podcasting&sort=date
    John S. Bracken
    Fri, Dec 23 2011 08:49:07
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  24. rekha6
    .@jsb @jcstearns @rbole 'Listeners under 34 are 5x more likely than avg adult to download podcasts online' http://n.pr/t2tEOC
    rekha6
    Fri, Dec 23 2011 09:01:10
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  25. jsb
    @rekha6 @jcstearns @rbole from that study: 22% adults *download* (not listen to) podcasts; 51% listen to music online.
    John S. Bracken
    Fri, Dec 23 2011 09:05:52
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