AEA, DC: Adapting Ourselves to Adaptive Web Content
Karen McGrane ---- You can"t have pixel-perfect layouts. [...] So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse?
"Publishers are the canary in the coal mine." They face same content/business challenges we all face, but more acutely. @karenmcgrane #aea- Why does your biz need 27 Wordpress websites? Where the heck is your CMS publishing system? "Um, well, our CMS sucks." @karenmcgrane #aea
- Getting editorial and IT to agree is harder than brokering a deal between Soviets and Mujahideen. @karenmcgrane #aea
- Mobile has companies running scared, w/out money or resources to manage multiple platforms. Means we make bad decisions. @karenmcgrane #aea
The Nimble report by @rlovinger of @razorfish is a prescient look at why publishers need more structured content. nimble.razorfish.com #aea- Well-structured content is the only way we can possibly manage a jillion platforms. @karenmcgrane #aea
- Too many magazine publishers (like Conde Nast) trying to repurpose DESIGNS, not content, to new platforms. Wrongheaded. @karenmcgrane #aea
- Design & production values won't make you successful. Art direction important, but can't control it on all platforms. @karenmcgrane #aea
- NPR is teh awesome. Their content platform promotes structured content that can be mixed/designed on all platforms. @karenmcgrane #aea
- All the numbers about Conde Nast's iPad issue sales, from Adweek: t.co/4RdUD072 #aea
- Lots of stats about the success of NPR’s API in this presentation at the Wolfram Data Summit: slideshare.net/danieljacobson… #aea
- Huge issue-by-issue art direction investment for magazine publishers in iPad neither scalable nor, to date, profitable. @karenmcgrane #aea
- News orgs, beset by economy & tech challenges, actually well positioned for future. Because news content is structured. @karenmcgrane #aea
NPR doubled page views using an API to send structured content to multiple channels. @karenmcgrane #aea cog.gd/2u1- Publishers privilege print, press its design on other platforms. NO PLATFORM HAS PRIMACY, and that includes desktop web. @karenmcgrane #aea
- Web pros cling to outdated ways of building sites. We've been doing it wrong for 15 years: stop designing for "web pages." @karenmgrane #aea
