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Anthony J. Bradley, group vice president, Gartner Research, and Mark P. McDonald, group vice president and Gartner Fellow, Gartner Execut...

Whether one considers Apple's iPod, iPad or iPhone or Ty Nant's bottled water or Giorgio Armani clothing, aesthetics plays an important r...

As adoption of mobile devices grows among consumers, it's important for marketers to keep up with its evolution and know the facts. What are the trends that are shaping mobile usage? Which devices are more popular than others? How is information getting consumed on these devices?

This latest partnership allows users with an NFC-enabled Google Android phone make purchases simply by tapping their phone against the payment device. Coca-Cola is piloting this program with Google on over 200 vending machines. However, this is not their only attempt at re-inventing the vending process, Coca-Cola has also unveiled an interactive vending machine that has a number of digital displays.

REDES SOCIAIS View more presentations from Augusto de Franco

You know that I am a huge fan of technology that merges the real world with enhanced information layers like QR codes and Augmented Reality. The third technology worth mentioning here is NFC, Near Field Communication and more and mobile phones from brands like Nokia, Samsung, Motorola or RIM are already capable of reading NFC chips.

Mark Zuckerberg spoke to me last night as I jogged through Central Park. He had parted the water in the pond perfectly, in five unique circles and was cleverly allocating brightly colored fish to each circle.

You finally have Facebook working. You're interacting on Twitter. You've got company blogs. And your social media staff or your agency has set you up with dashboards, a conversation strategy and analytics to measure everything from engagement, traffic and word-of-mouth. But now there's Instagram.

Having developed personas, analyzed content needs, developed a content strategy, and appointed someone in a managing editor/editorial lead capacity, the next step in content marketing is to establish a content workflow. This is the point at which content marketing gets tactical. It's the nuts-and-bolts process: content calendars, creation, approvals, style guides, templates, and tools.

Many companies are under the impression that opinion about brands on Twitter is mostly negative, but a new survey conducted by Econsultancy (and supported by Toluna) shows evidence to the contrary. The Twitter for Business Guide, published earlier this week, includes findings from consumer research, which indicates that a higher proportion of consumers have conveyed positive, rather than negative feedback on the social platform.

O Android desponta hoje como o principal concorrente da Apple, para ser mais específica, dos iPhones e iPads. Por não ser um sistema atrelado especificamente a uma única marca, qualquer companhia de tablets e celulares pode instalar o sistema operacional em seu aparelho - o que o torna mais popular e acessível.

Una interesante infografía muestra que la venta de ebooks continúa creciendo. En octubre de 2010, la comercialización de estos ereaders ocupó el 9% del mercado. "Por cada 100 libros regulares vendidos, hay 180 ebooks comercializados", se indica.

Keep your business ahead of the digital curve. Learn more about becoming an eMarketer Total Access client today. Check out today's other article, "Vistaprint's European Ecommerce Stays Local to Each Market." A month after its debut as a public company and eight years after its launch, LinkedIn in June 2011 passed Myspace to become the No.

Quixey, the nascent search engine for web and mobile applications backed by Eric Schmidt, is expanding its scope to include third-party Facebook, Twitter, LinkedIn and Foursquare apps. Now you can query Quixey with functional search terms describing what you want to do - "play word games," "share my travels" or "list books I've read," for instance.

Posted by Sheila Shayon on August 3, 2011 03:00 PM Some Facebook trends and stats to pay attention to this week: Nielsen's new "gross ratings points" system will launch with Facebook's help, as the traditional measurement firm seeks to expand its digital, cross-platform and social savvy.

Location-based media company JiWire reports seeing increases in the sharing of and the demand for local deals, like those offered by Groupon, LivingSocial and others, since last quarter. According to data from a recent survey, sharing of deals has increased by 21% and demand is up 20% from Q1 2011.

The Google Mobile Ads Blog provides interesting mobile statistics on their way to listing: Five mobile trends to watch and how you can get started today - 85% of mobile devices will be web enabled by 2012 - Mobile search grew by 400% in the past year - 33% of search have local intent - 59% of people visit a local store after searching for it on a mobile device Here are the five pieces of advice Google offers to businesses 1.

Daily deals giant Groupon has to be wondering what it did to anger the largest e-commerce player in the market. According to The Wall Street Journal, Amazon is not only launching a daily deals program, called Amazon Local, but the initial rollout is coming to Groupon's backyard of Chicago.

01 de Agosto de 2011 • 11:26 Após receber uma inje��ão de capital de US$100 milhões e passar a valer US$ 1 bilhão, o Square anuncia agora que faz o processamento de US$ 4 milhões diariamente em pagamentos móveis.

01 de Agosto de 2011 • 10:51 Após atingir os 10 milhões de usuários, o Foursquare investe agora no crescimento das marcas dentro da rede, que já passam das 500 mil. O primeiro passo será facilitar a criação de novas páginas dentro da rede.

Utilizado por quase um terço dos internautas brasileiros, o smartphone já atingiu a massa e sua adoção deverá ser ainda mais acelerada nos próximos meses, conclui um estudo realizado pela W/McCann e Grupo .Mobi a partir de pesquisa realizada pelo Instituto Ipsos Mediact.

Keep your business ahead of the digital curve. Learn more about becoming an eMarketer Total Access client today. Check out today's other article, "Mobile Users Expand Their Search Habits." Social network marketing is now de rigueur for most brands. eMarketer estimates that 80% of companies with at least 100 employees conduct marketing activities on social networks this year.

Keep your business ahead of the digital curve. Learn more about becoming an eMarketer Total Access client today. Check out today's other article, "Advertisers Begin to Look Beyond Facebook and Twitter."