I recently attended a real estate conference in Charleston, SC. This wasn't your typical real estate conference. Hear It Direct brought in consumers to tell us what they thought about our industry and the processes of buying and selling homes from the other side of the table. Listening to the panels it started to become clear that the younger people on the panel really had a mindset that is drastically different from what we have seen in past years.   These 20 and early 30 something's really have a distrust of all PEOPLE'S knowledge when it was spoken. This really got me thinking why this could be?    I would like to throw out an hypothesis. When our parents and grandparents needed and answer to a question they asked people. This generation has never had to ask for the answer to a question. Why? Because when they need an answer and they can Google it!    I also believe there is another layer of this that has added to the distrust of information for people. They have seen the selfishness and trouble caused by previous generations and they want to stop this track we have been on! They have been told that previous generations have killed the planet, killed the economy (thus the Occupy Wall Street movement), kill Social Security, killed politics in Washington, I am reminded of a recent article from the Washington Post editorial linked here.  http://goo.gl/LkOnj   So when a generation has a distrust of spoken human knowledge as they do, how do we build trust and gain their respect other than organically being on Google's first page?    Stay tuned for part 2