#SMCBoston / #SMB22: Evaluating Social Technologies 03/24/11

  1. Discovery, Publishing, Measurement, Database are the four main categories of social tools to focus on. - @adjustafresh #SMCBoston #smb22
  2. #smcboston Discovery. Publishing. Measurement. Social CRM. 4 areas of technology.
  3. .@kathyoreilly says "There is no such thing as a social media expert." It can't be said enough. #smb22 #smcboston
  4. @znh: social tools are all starting to merge together via acquisitions. Vendors are replaceable if they only provide 1 service #smcboston
  5. #SMCboston vendors want to offer all services. Clients want best of breed. Tools are changing very quickly. Clients hop. Little loyalty.
  6. @znh: Not a lot of loyalty in the social technology space. Most contracts don't last more than 2-3 yrs. #smcboston #smb22
  7. Need to keep global in mind - global brand = solution which can scale #SMCBoston - strategy/objectives are integral
  8. #smcboston Free tools work. As more twitter handles, more brand strategies, more countries and languages and social platforms (FB etc).
  9. @kathyoreilly says @MonsterWW isn't going to spend tons of money on a social tool that can only be used by the social team =scale #smcboston
  10. @kathyoreilly says you have to know your audience first and what social networks they use. #smcboston
  11. What does the social media Cadillac look like? Experimental, based on your company's needs. -@kathyoreilly #SMCBoston
  12. Free demos and trials are the BOMB. Try. Test. Keep what is most useful. #smcboston #smb22
  13. ROI for Monster is Return On Involvement -- metrics are well beyond friends, fans and followers, says @kathyoreilly #smcboston #smb22
  14. Monster's social media tools: Radian6 & Sysomos for listening, CoTweet & Hootsuite for publishing via @Kathyoreilly #smcboston
  15. #smcboston Monster uses Crimson Hexagon to monitor influence. Spreadfast is also mentioned.
  16. #smcboston start with strategy and then choose tools. Listen for your brand, competitor brands and your industry for a start.

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Jenny Mackintosh

Public Relations assistant for #BU focused on #socialmedia, tweeting on @BU_Tweets & @BUToday. Dabbling in crafts, new Brighton-ite... Queen of !'s and =)'s.

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