Project Funding - Business Immersion at #StoryCodeOrg - #Transmedia NYC Meetup
From Meetup.com: StoryCode’s Immersions are a “get your hands dirty” series of working sessions meant to educate and share knowledge. This session is geared towards cross-media storytellers and producers who are looking for new approaches to funding and guidance.
Getting started with the overview. Starting with 45 min on Project Funding and then Sparrow Hall will take over. #StoryCodeOrg- You can follow along with Mike Knowlton's slides below.
- Obligatory #Instagram and #OMGpop mention by Mike from @Storycodeorg during the introduction. I clocked it at 6 minutes in. #StoryCodeOrg
If you're interested in VC funding and entrepreneurialism, follow @fredwilson's blog, avc.com #storycodeorgA VC
The New York Times asked me to give them an opinion piece on the Mayor's effort to bring a new science and technology University to NYC. ...- Introducing the "Trough of Sorrow", your project's low point, 'bottom'. I.e not everyone gets bought by Facebook and Zynga. #StoryCodeOrg
Introduced to "Trough of Sorrow" & the startup curve at the #storycodeorg funding immersion: avc.com/a_vc/2012/03/t…
Good idea: @mikeknowlton on being as transparent as possible about yr work so people know EXACTLY what ur doing @storycodeorg #storycodeorg
Sample funding types for storytelling projects: self-funding, VCs, crowdsourcing, grants/labs and branded entertainment. #storycodeorg- Ideas between self-funding and crowd-sourcing: a longer road versus losing a percentage of your funding. #StoryCodeOrg
- Differences btwn #IndieGoGo + #Kickstarter: The first takes 9% if goal not met; 4% if met. The other only funds if met, at 5%. #StoryCodeOrg
- Shout out to @shericandler & her site as resource for successful story-centric & social marketing campaigns. @storycodeorg #storycodeorg
- If you're interested in learning more about crowd-sourced funding, check out sherrichandler.com/tag/crowdfundi… for some great insight. #StoryCodeOrg
- Independent Film Marketing And Publicity | Sheri Candler Marketing And PublicitySheri Candler Marketing & Publicity " Blog Archive " TFC Tidbit of the Day 44 Don't forget the fees and perksRemember that the platforms you use to crowdfund have fees associated with collection and access to the marketing tools they offer. Kicks...
- Moving on to Investors & VCs. You need a strong elevator pitch & investor deck. Your story is < your value proposition. #StoryCodeOrg
Often immersive storytelling projects develop new technologies for projects - this could be of interest to VC funds. #storycodeorg- Avoid the word "experimental" when pitching VCs for storytelling projects! #storycodeorg
- Markets, the next source, are like the speeddating/job fair approach to pitching your project. Ex: Power To The Pixel, BANFF #StoryCodeOrg
- For an example of a good market to get involved with, check out @powertothepixel powertothepixel.com #storycodeorg
- Consider applying to Power to the Pixel's "Pixel Market" - the feedback from the experience can be invaluable #storycodeorg
- "It's a little bit like a tradeshow, but not that cheesy." - @mikeknowlton puts my fears at rest. I go to enough trade shows. #StoryCodeOrg
- Moving on to conferences, such as #adtech and #digitalhollywood. This is where I get a little wary. Beyond #SXSW, why bother? #StoryCodeOrg
