Web 2.0 Summit

Storified by @Storify Marketing Director @JeffElder and @Storify Community Manager @marianliu

  1. WEDNESDAY, OCT. 19
  2. Reid Hoffman is final talk at #w2s Web 2.0 - brilliant guy > Web3 more than mobile, it's data from all, 'big data' or relevant data
  3. RT @mikeloukides: Reid Hoffman: web 3 is about data, when everyone is generating the data #w2s
  4. Reid Hoffman #w2s It’s not just big data..it’s semantically rich [data] that matters. Apps built on top of that helps u navigate the world.
  5. Linkedin founder Reid Hoffman: Next way of creating value for job seekers? Aligning - and acquiring - skills that match openings. #w2s
  6. High Order Bit: Frank Cooper (PepsiCo, Inc.), Shiv Singh (Pepsico, Inc.)
  7. Pepsi: The role of brands extends beyond sponsorships into curation and creation. "We're a tech and data company." #w2s
  8. Pepsi: H.I.T. = Humanity (people first, connections), Imagination (creativity in a changing world), Truth (transparency) [ht @marina81] #w2s
  9. Pepsi using social media analytics to monitor emotional reactions not just posts. Feelings help impact sponsorships. #w2s
  10. Pepsi: Four roles we can play as a brand: Observer. Sponsor. Curator. Creator. The last role creates new experiences for consumers. #w2s
  11. Pivot: Dave Morin (Path)
  12. Dave Morin's description of Path, so much emotion, fear, deeply personal, sounded a lot like therapy. I've used Path. It's not therapy #w2s
  13. Family and "intimacy" #social network #Path hit 1 million users. death, injury, intimate moments are main topics says #DaveMorin #w2s
  14. Dave Morin talking at #w2s about his judgement-free social network for close friends sounds compelling t.co/jFWnip50
  15. “The continual stream coming off your phone--u can think of it as being data, or u can think of it as being yr life” @davemorin Path #w2s
  16. Quora Co-founders: Charlie Cheever (Quora), Adam D'Angelo (Quora), John
  17. Quora implicates the same thing that Joanne Bradford mentioned: the overlap between writers, expertise and sharing. #w2s #samebutdifferent
  18. #Quora might just be a great platform to create trafic to external sites. Great ITW by @johnbattelle #w2s #seo >> t.co/qAYrDpjr

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Jeff Elder

Social media journalist. Social lead at SFGate, online arm of The San Francisco Chronicle. Former marketing director at Storify. Former syndicated newspaper columnist. Studied social media at Stanford. Led social for Fortune 50. Met Johnny Cash.

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