- On Monday morning, odd tweets began appearing from @BurgerKing's Twitter account, which had assumed a familiar avatar.
- News of the hacked account spread rapidly on Twitter.
Somebody hacked @BurgerKing making this the first time on the internet anyone has ever mentioned Burger King.- And many mocked it.
.@BarackObama you’re literally the worst president since hitler even George bush would’ve fixed this @BurgerKing debacle by now- When Anonymous shows pity for the hacked, that seems significant.
- An hour or so after it began, the account was suspended.
- It's a tough way to gain new followers, but @BurgerKing did - increasing its following by almost a third.
RT @andyfortson: @benparr @BurgerKing They just got 30k new followers. They're letting it drag out because it's the most successful campaign ever for them.- @BurgerKing's previous tweets were much tamer by comparison.
Today, we thank our guests for loving our food. RT if you do too! http://pic.twitter.com/AXNplNw1
Last call! Offer ends tomorrow! Restrictions apply. http://pic.twitter.com/dIHbPMNI
jeffelder
Jeff Elder
Social media journalist. Social lead at SFGate, online arm of The San Francisco Chronicle. Former marketing director at Storify. Former syndicated newspaper columnist. Studied social media at Stanford. Led social for Fortune 50. Met Johnny Cash.
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