Marketing, Marvel and Manara
In which I explain how data and facts are not necessarily the same thing..
- — J. B. Whelan (@jbwhelan)Wed, Sep 24 2014 17:19:10But marketing data also relies heavily on consumer opinion & reaction, visceral/emotional things which I assure you are NOT fact based.
- — J. B. Whelan (@jbwhelan)Wed, Sep 24 2014 17:21:35And if your decision is wrong, and your product does not sell, you pull it or change it or something. You do not just leave it out there<>
- — J. B. Whelan (@jbwhelan)Wed, Sep 24 2014 17:27:57And that is why Marvel pulled the Manara cover. Not because they were being "bullied," for fuck's sake. But because it was SMART MARKETING.
- — J. B. Whelan (@jbwhelan)Wed, Sep 24 2014 17:31:13Had they thought more about the *likely* end result of using Manara in the first place, it would've been even smarter. But you live & learn.