Would you risk your firm's reputation by telling News Corp.'s side of the story?
The digitally savvy PR firm, Edelman, has agreed to represent News Corp., which is in crisis over big revelations from the UK that it hacked phones, paid off the cops, lied to regulators, lied to itself, and showed no interest in coming clean on the story for five years. This seemed to me a risky decision on Edelman's part. But maybe I don't understand the PR biz. Watch as I try to figure it out.
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