#NotONA - If we build it, we will come.

What happens when journalists don't make the trip to ONA12? They create an event of their own. And then someone makes a Storify about how an idea became a reality.

  1. It started with an idea.
  2. A small group of NYC-area journalists decided that even though they weren't going to ONA12 - more formally known as the 2012 Online News Association Conference - they didn't have to miss out on the fun of meeting other journalists.
  3. They wondered: what if they created their own event - an East Coast response to ONA?

    Naturally, they gave it a hashtag for a name: #NotONA.

    They decided to open invitations to the public - anyone who was interested could come. All they had to do was see the hashtag.

    So it was tweeted - and it spread.
  4. The list kept growing.
  5. Over 20 people have signed up for #NotONA already, which will happen sometime this week. Are you in? - bit.ly/notona
  6. Others took notice and helped spread the word.
  7. So for journalists that didn't go West for @ona, apparently #notONA is a thing, courtesy @producermatthew
  8. People from all over the world liked the idea.
  9. Anybody in London wanna? RT @CJR So for journalists that didn't go West for @ona, apparently #notONA is a thing, courtesy @ProducerMatthew
  10. Even ONA itself voiced approval.
  11. RT @ONA: We're honored. #ONA12 RT @cjr: So for journalists that didn't go West for @ONA, apparently #notONA is a thing, courtesy @Produc ...
  12. #NotONA was an idea - but there were no details. When would it happen? Well, why not crowdsource it and let the people coming decide? 
  13. The #NotONA NYC crew is putting together a date for a meetup in the city tmblr.co/ZMjv1yTklykg
  14. RT @ProducerMatthew: If you're in NY, not going to ONA & want to get together, here's the form to fill out. - bit.ly/notona #NotONA
  15. Where?
  16. Ultimately, Muck Rack offered to host the event at their office.
  17. Excited attendees started to pitch fake panel ideas - a humorous nod to ONA12.

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Jake Beckman

Assignment Editor @BloombergTV. Social media journalist. Formerly at ABC News.

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