Why is branding on Twitter important anyway?
1. Influence how they feel about you. Like I said
before, to tap into the emotions of people so that they believe in your
organization. You need the support, you need them to believe in you, and
by having a strong brand you can make this happen.
2. Who are you? So that people know who you are. If
you don’t have an identity people won’t know who you are. Every one
knows the big yellow ‘M’ is McDonald's, why? Because they have great
branding. The cool computers with the white apple are Apple Mac. The
organization that grants wishes to kids with chronic diseases is Make- A
-Wish. They all have a consistent brand and so people know who they are,
what they do and what they believe/stand for.
Need more reasons? Take a look at the blog post below by Neal Schaffer. My favorite is 'You are what you Tweet' which I have already discussed before.
Why is branding important to you? Let it all out.