Sexist Language Earns Sqoot Lots of Fury

Sqoot, a daily deal api, in an attempt to rally the Boston tech community for a hackathon, got it profoundly wrong.

  1. The current version of the API jam does not contain the offending language:
  2. It has been, however, captured by hundreds of people. 
    The Perks included lots of things... including women.
  3. “Need another beer? Let one of our friendly (female) event staff get that for you.” apijam-boston.eventbrite.com You’re kidding me, right @sqoot?
  4. sqoot (v): to permanently ruin your reputation by revealing that you're a bunch of sexist frat bros.
  5. RT @dwhsix: ever wonder why there are so few women in tech? perhaps it's thanks to a**holes like these? is.gd/s6sA1D @sqoot
  6. RT @webstartwomen: .@sqoot You're missing the point. Listing "Women" as a perk akin to massages and top shelf booze is demeaning. cc @WorkBarBoston
  7. RT @donwb: This is an example as to why this "brogrammer" mindset is harmful and bullshit.. shame on you @sqoot bit.ly/GB5074
  8. Mike Maney aptly pointed out that this day featured a great triumph for women in a whole other industry:
  9. Soon requests started flowing to the sponsors to pull sponsorship:
  10. hey @heroku, did you know that a bunch of sexist a**holes are running your Boston API Jam? apijam-boston.eventbrite.com #facepalm /cc @sqoot
  11. Some sponsors backed out:
    Heroku:
  12. Investigating Boston API Jam fiasco. Our sponsorships are handled by women and we do take this issue seriously.
  13. Heroku will be pulling our sponsorship from the Boston API Jam.
  14. Apigee:
  15. We've pulled our sponsorship from the boston api jam, the marketing isn't consistent with our company values.
  16. MongoHQ:
  17. @shameonseamus Thank you for your note ... we do not support this behavior and are in touch with event orgs to see that changes are made.
  18. CloudMine:

  19. After discussions with our founders, we are dropping sponsorship of the Boston API Jam. The marketing content does not reflect our values.

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Irene Ros

Data Visualization and Open Source Senior Developer at Bocoup. I make things. iros on github.

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