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Tue, Mar 01 2011 10:38:06

Applying #behaviouraleconomics to the client-agency relationship

@davidwethey argues that applying the science of better decision making agencies can improve client relationship - #mbdb IPA event on 28th February.

  1. RichWoodford
    #ipa #mbdb Behavioural Economics debate last night. Thought it was really good, but descended into procurement remuneration debate AGAIN!!!
    RichWoodford
    Tue, Mar 01 2011 04:45:32
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  2. robonn
    is decoupling strategy the answer? RT @davidwethey: The hourly fee is the villain. Would you pay more for more people to take longer? #mbdb
    robonn
    Tue, Mar 01 2011 02:37:17
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  3. KebinLomax
    RT @fefaromano: "It's difficult to be a brilliant agency if the brief you're answering is flawed " @davidwethey #mbdb #ipa
    KebinLomax
    Mon, Feb 28 2011 23:38:04
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  4. KebinLomax
    RT @fefaromano: If we stop calling creatives a "department", that might help... (To Chris) #mbdb
    KebinLomax
    Mon, Feb 28 2011 23:34:37
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  5. KebinLomax
    RT @fefaromano: Blame the creative ego, because it has nothing to do with not sharing bottom lines, surely. #interagencycollaboration #ipa #mbdb
    KebinLomax
    Mon, Feb 28 2011 23:31:45
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  6. adsynergy
    RT @IPA_Updates: We have become obsessed with finding answers, we should focus on asking great questions #mbdb #behaviouraleconomics
    adsynergy
    Mon, Feb 28 2011 23:13:52
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  7. transfergroup
    RT @fefaromano: "It's difficult to be a brilliant agency if the brief you're answering is flawed " @davidwethey #mbdb #ipa
    transfergroup
    Mon, Feb 28 2011 22:40:17
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  8. Laura_Claire
    RT @fefaromano: "It's difficult to be a brilliant agency if the brief you're answering is flawed " @davidwethey #mbdb #ipa
    Laura_Claire
    Mon, Feb 28 2011 21:55:40
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  9. joachimschulz
    RT @fefaromano: "It's difficult to be a brilliant agency if the brief you're answering is flawed " @davidwethey #mbdb #ipa
    joachimschulz
    Mon, Feb 28 2011 21:49:47
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  10. yummme
    RT @fefaromano: If we stop calling creatives a "department", that might help... (To Chris) #mbdb
    yummme
    Mon, Feb 28 2011 19:33:06
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  11. Claire_McA_
    RT @rorysutherland: #mbdb "Dixons - go there last" has the great virtue of being a behavioural brief, not an attitudinal one.
    Claire_McA_
    Mon, Feb 28 2011 18:15:31
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  12. VirtualRanz
    RT @davidwethey: The hourly fee is the villain. Would you pay more for more people to take longer? #mbdb
    VirtualRanz
    Mon, Feb 28 2011 17:20:52
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  13. danny_barnett
    RT @IPA_Updates: We have become obsessed with finding answers, we should focus on asking great questions #mbdb #behaviouraleconomics
    danny_barnett
    Mon, Feb 28 2011 17:15:16
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  14. monkeyseetweets
    Seems there is a role for research to inspire more mystery briefs and fewer puzzle ones. #mbdb #behaviouraleconomics
    monkeyseetweets
    Mon, Feb 28 2011 17:00:28
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  15. J_Trezona
    RT @rorysutherland: #mbdb "Dixons - go there last" has the great virtue of being a behavioural brief, not an attitudinal one.
    J_Trezona
    Mon, Feb 28 2011 16:17:34
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  16. bravomediaweb
    @rorysutherland We've noticed the Dixons case for a while, great behavioural brief http://slidesha.re/5Eqkk #mbdb
    bravomediaweb
    Mon, Feb 28 2011 15:56:48
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  17. weloveagencies
    @rorysutherland We've noticed the Dixons case for a while, great behavioural brief http://slidesha.re/5Eqkk #mbdb
    weloveagencies
    Mon, Feb 28 2011 15:56:46
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  18. IPA_Updates
    And that's all for tonight. Thank you to everyone who attended #mbdb #behaviouraleconomics
    IPA_Updates
    Mon, Feb 28 2011 15:22:46
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  19. adsynergy
    RT @andywood86: Definitely very exciting! RT @IPA_Updates: BE will thrive when clients and agencies work together! #behaviouraleconomics
    adsynergy
    Mon, Feb 28 2011 23:13:43
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  20. andywood86
    Definitely very exciting! RT @IPA_Updates: BE will thrive when clients and agencies work together! #behaviouraleconomics
    andywood86
    Mon, Feb 28 2011 15:32:25
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  21. IPA_Updates
    BE will thrive when clients and agencies work together! #behaviouraleconomics
    IPA_Updates
    Mon, Feb 28 2011 15:10:28
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  22. kprzewuska
    RT @fefaromano: "We need to have flexible strategies but we need clear objectives" Chris Hirst #mbdb #ipa
    kprzewuska
    Mon, Feb 28 2011 15:39:27
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  23. mandacurrell
    RT @rorysutherland: #mbdb "Dixons - go there last" has the great virtue of being a behavioural brief, not an attitudinal one.
    mandacurrell
    Mon, Feb 28 2011 15:31:25
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  24. debbiespence
    RT @fefaromano "We have become obsessed with finding answers... We would be better off asking great questions " @davidwethey #mbdb #ipa
    debbiespence
    Mon, Feb 28 2011 15:31:18
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  25. jacquesburger
    RT @rorysutherland: #mbdb "Dixons - go there last" has the great virtue of being a behavioural brief, not an attitudinal one.
    jacquesburger
    Mon, Feb 28 2011 15:22:57
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